Gurugram, Haryana (November 17th, 2022): Aqualens.in, an online e-commerce brand dealing exclusively in contact lenses has been recognized as the Most Popular Contact Lenses by Elle India Beauty Awards 2022. The award ceremony took place on 16th November at St Regis, Mumbai.
Launched nearly a decade ago, Elle India Beauty Awards showcases and honors national excellence in beauty. The ceremony brings together a star-studded evening inclusive of leading celebrities and industry experts to define the best in beauty. The jury panel of Elle Beauty Awards chooses the most coveted beauty products after an elaborate selection process based on their efficacy and functionality.
Speaking on the win, Indranil Chakravarty, Chief Business Officer, Aqualens, says “We are highly honored for this recognition. This prestigious award is a testament to our mission of making contact lenses more than just medical devices. We are consistently challenging the industry paradigms and it proves that contact lenses, especially color contact lenses, are an accessory appreciated by beauty professionals and users.”
“Elle India Beauty Awards is a glory for us. We are very excited and ecstatic to have received this honor. After launching the acclaimed actress Kiara Advani as our brand ambassador, this is yet another tip in the hat for us. We have, so far, catered to nearly 1 million contact lens users and while we aimed at only gaining their trust, popularity has come by too.” adds Prasun Dubey, Marketing Head, Aqualens.
Along with top Bollywood celebrities like Deepika Padukone, Kriti Sanon, and Raj Kumar Rao, the Elle India Beauty Awards 2022 also saw the presence of some of the most sought-after makeup mavens in the industry.
With its direct-to-consumer model, Aqualens aims to make eye care affordable and accessible to all individuals in India. The brand’s innovative approach of Virtual try-on allows users to digitally try different color lenses through their screens before purchasing.