Endemol Shine signs licensing partnership of Mr Bean, with Black White Orange


Endemol Shine has agreed a new brand licensing partnership of the long-running intellectual property, Mr. Bean, with Black White Orange Brands. The deal makes the primary appointment of the brand in India and will see the two companies work together to bring brand extension, innovative ideation, and merchandise to life.

The new deal will see Black White Orange explore new and modern brand licensing possibilities for Mr. Bean in India, to drive growth in the developing market. The deal also represents Endemol Shine’s ambition to develop the licensing business in India.

Mr. Bean has a huge fan base in India and we are happy to have a partnership with Black White Orange to bring customer products into this interesting new territory for the market. Their innovative approach to the brand and their knowledge and track record of delivering achievement in India makes them an ideal partner.” Jane Smith, group director, Endemol Shine Group, said.

Mr. Bean, a series that has been celebrated for conveying some of the most iconic moments in TV records with a wide and diverse audience throughout 200 territories, also marks its 30th anniversary in 2020. The brand keeps entertaining new audiences all over the world with success across global virtual platforms, hitting a combined digital reach of more than 137 million fans.

Mr. Bean has topped 11 billion lifetime views on YouTube alone and is certainly considered as one among the Facebook’s largest pages globally, outshining 98 million lovers at the platform. The brand has also grown from the original live-action series to the brand-new animated show, which sees Mr. Bean and Teddy embark on new adventures together. Mr Bean is produced by Tiger Aspect Productions.

“We are excited to have an iconic brand like Mr. Bean as a part of our portfolio. It keeps getting hold of love from audiences with a massive digital footprint. With live-action in addition to animation content, the brand lends itself beautifully to various segments like apparel, novelty, consumables, and more. We look forward to handing over innovative brand licensing opportunities in the coming months.” Mitali Desai, co-founder, and chief operating officer, Black White Orange Brands, said.


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