Mumbai, 20th August 2026— EPIC Studios has announced a strategic partnership with Rusk Media Private Limited (RMPL) to create fifty (50) original vertical drama series, marking a significant step toward building the country’s largest IP destination in one of the fastest-growing entertainment verticals.
As audiences increasingly embrace short-form, mobile-first storytelling, this collaboration represents a major, scale-driven move to cater to the exploding demand for vertical dramas. The partnership serves as a one-stop powerhouse, bringing together end-to-end creative and distribution strength to deliver a massive slate of engaging, high-quality original stories across genres including mythology, drama, mystery, thriller, and romance. The series will premiere on Rusk Media’s Alright! TV, one of India’s emerging OTT platforms for original vertical drama content.
The collaboration combines EPIC Studios’ rich experience in developing compelling, premium stories across television, streaming, and films with Rusk Media’s expertise in digital-first entertainment. Together, the two entities are expanding the micro-drama ecosystem by committing to massive production scale and building high-value, owned IP for the Indian market.
Aditya Pittie, Managing Director of The EPIC Company, said, “Vertical dramas are experiencing massive global and domestic growth, reshaping how content is consumed. For us, this partnership is about driving true scale and building the biggest library of owned vertical-drama IPs in the country. A slate of 50 original series is just the beginning—by the middle of next year, we aim to have over 250+ titles, and becoming one of the largest independent IP owners in this space. Partnering with Rusk Media and Alright! TV creates a seamless, one-stop ecosystem that blends powerful storytelling with unprecedented volume.”
Karanvir Sofat, Co-founder & CRO, Rusk Media, said, “This partnership is a reflection of Alright! TV’s mission to create high quality content for new age Indian viewers. EPIC has been a long-standing partner and this slate collaboration reinforces the commitment to deliver premium, engaging entertainment for digital audiences, that combine compelling storytelling with the pace and accessibility today’s viewers expect.”
About The EPIC Company
The EPIC Company (formerly IN10 Media Network) is the parent entity to a diverse range of media and entertainment businesses. With deep roots in India’s creative community and a longstanding commitment to premium storytelling, the company’s ecosystem spans the entire content lifecycle from creation to distribution. Led by entrepreneur Aditya Pittie, The EPIC Company is driven by a vision to build world-class brands that combine creative excellence with technological innovation. For more details, visit https://www.epiccompany.com
About EPIC Studios
Formerly Juggernaut Productions and MovieVerse Studio, EPIC Studio is a platform-agnostic, audience first content studio specialising in ideation, development, world-class production, and post-production. Offering end-to-end solutions. EPIC Studio creates clutter-breaking television series, binge-worthy web series, and mainstream films for theatrical and streaming platforms, along with brand films, short-form content, VR experiences, digital and mobile audio content, animation, and more driven by innovation, scale, and creative excellence. Driven by Vivek Krishnani, CEO – EPIC Studio (Films) and Samar Khan, CEO– EPIC Studio (OTT & TV). EPIC Studio is the unified content and film production arm of The EPIC Company, committed to bringing impactful stories to life while keeping audience preferences at the core.
About Rusk Media
Rusk Media is a full-stack digital entertainment company specialising in IP creation, distribution and monetisation. Founded in 2019, the company develops premium, mobile-first entertainment for Gen Z and millennial audiences across leading social platforms, major OTT services including Amazon MX Player and JioHotstar, and its owned platform, Alright! TV. Through its content studio and advertising business, Rusk Ads, the company creates scalable entertainment properties that connect audiences with brands across fiction, unscripted formats, animation, vertical dramas and live entertainment.
