Equitas Bank celebrates its empowering journey through new inspiring video story of its “special” customers

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The bank has been instrumental in elevating the lives of millions across the length and breadth of India through its many micro finance offerings

India, January 13, 2022: Equitas Small Finance Bank has released a new video as part of its web series ‘Circle of Life’, celebrating its ‘beyond banking’ initiatives and the transformational stories it has helped create through its services to the unbanked and underbanked. The Circle of Life Series features powerful stories of people who have made a positive change to themselves and people around.

This film features the inspiring and moving story of a differently-abled couple, Indra and Jitendra Kumar Prajapat, who have achieved their dreams, successfully overcoming the challenges posed by their physical limitations. With an incredibly powerful message on empowering oneself and self-belief, the two share their journey of financial independence through the aid of Equitas. The couple does not rely on any external help in spite of being affected by polio, and are incredibly focused on building their dream life for their three children. The two are now shop owners in their locality in Jodhpur, and have built a successful business, determined to thrive in spite of contracting the COVID-19 virus amidst the pandemic.

Indra and Jithendra are a reflection of how money can be used as a force for good, and to make the world a better and more inclusive place. They are shining examples of the values Equitas Small Finance Bank stands for, and the transformational stories the bank has been an integral part of.  With a single-minded focus on making banking simpler even for the unbanked and under banked, the institution has been transformative in generating livelihoods for innumerable customers.

Vignesh Murali, Head- Marketing and Communications, Equitas Small Finance Bank says, “The incredibly powerful story of Indra and Jitendra is yet another reminder of the kind of impact we love to create at Equitas. As one of the country’s leading microfinance institutions, our goal has been to go ‘beyond banking’ and create long lasting change through the means of financial empowerment. Our ‘Circle of Life’ videos are symbolic of how we have always strived to stand as true pillars along our customers’ journey of securing financial independence and a better future. We have succeeded in helping countless individuals build their own success story, through our fiscal support. Equitas Small Finance Bank remains more committed than ever towards inclusivity as we create opportunities to help even the unbanked and underbanked realise their dreams and fulfil their ambitions.”

The web series ‘Circle of Life’ is available on the social media platforms of Equitas Small Finance Bank. Showcasing the role of Equitas in powering an equal and fair world for countless communities, the videos have touched the hearts many online. Another popular video featured on ‘Circle of Life’ that has been transforming lives and minds is that of Dhanalakshmi, a transwoman and street drama artist, who was able to achieve her goals and grow her drama company through the support of Equitas. Initially rejected by many other banks when applying for a loan just for being transgender, she is today able to be the voice of hope and faith in her community, and is leading the way for more and more transgender people to spread their light and truth to the world.

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