Etude, the globally renowned Korean beauty brand celebrated for its playful approach to beauty and self-expression, has expanded its bestselling Fixing Tint range with two vibrant new shades Bollywood Pink and Festival Fuchsia. Inspired by the energy of Indian celebrations and the confidence that comes with bold colour, the new launches are designed for beauty lovers who want their lip colour to be as expressive as their personality.
Whether it’s a busy workday, a coffee catch-up, a wedding celebration or a weekend outing, the new Fixing Tints are designed to keep up with every moment. Featuring Etude’s signature lightweight formula, the tints deliver rich, buildable colour with a soft matte finish that feels comfortable on the lips while offering long-lasting, transfer-proof wear.
Meet the New Shades
Bollywood Pink
Bright, cheerful, and impossible to ignore, Bollywood Pink draws inspiration from the glamour, confidence and vibrant spirit of Indian cinema. The lively pink hue instantly brightens any look, making it perfect for everything from casual brunches to festive celebrations.
Festival Fuchsia
Bold, vibrant and unapologetically expressive, Festival Fuchsia is made for moments that call for a little extra colour. Whether it’s festive gatherings, evening celebrations or statement makeup looks, this striking fuchsia delivers high-impact colour in just one swipe.
Whether you’re looking to experiment beyond everyday neutrals or you’re already a fan of bold lips, Bollywood Pink and Festival Fuchsia offer the perfect balance of vibrant colour, lightweight comfort, and effortless wear.
Why You’ll Love It
Two vibrant new shades: Bollywood Pink and Festival Fuchsia
Lightweight lip tint with a soft matte finish
Rich, buildable colour payoff
Transfer-proof and smudge-resistant formula
Comfortable, all-day wear
Suitable for a wide range of Indian skin tones
Perfect for everyday wear, festive occasions, and statement makeup looks
The new Etude Fixing Tint shades are now available at Etude stores, as well as on Nykaa, Myntra, Amazon, Tira, Blinkit, and other leading beauty retailers.
Price: ₹950 each
About Etude
Founded in 1985 Etude is a leading Korean beauty brand known for its colorful and playful approach to cosmetics. With a wide range of trendy, high-quality products, Etude empowers individuals to experiment, express themselves, and discover their unique beauty. Since expanding internationally in 2009, the brand has established a strong presence across Asia including Thailand, Japan, Hong Kong, and India becoming a global ambassador of K-beauty’s vibrant culture.
Etude launched in India in 2019 and since then has rapidly built a strong footprint in the Indian beauty market. Our products are now available through a wide omni-channel retail network: from leading brick-and-mortar beauty stores and brand boutiques to top-tier e-commerce beauty marketplaces including quick-commerce platforms ensuring fast and convenient delivery across major Indian cities.
About Amorepacific Group:
Founded in 1932 and officially established in 1945, Amorepacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led Amorepacific’s renowned research and development center to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, Amorepacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage. The Amorepacific group, one of the world’s leading cosmetic giants, houses Innisfree, Laneige, Sulwhasoo & Etude.
