Mumbai, July 16, 2026: In a bold move to normalise conversations around hair loss and self-confidence, Eugenix Hair Sciences has launched a nationwide campaign featuring film producer Boney Kapoor, currently visible across Mumbai and Hyderabad, with more cities to follow.
Rather than the retouched, studio-style imagery typical of celebrity endorsements, the campaign uses Kapoor’s own before-and-after photographs, placed at high-visibility locations across the two cities. The intent is straightforward: replace the secrecy around hair loss with an honest, public conversation.
Dr. Pradeep Sethi, Co-founder of Eugenix Hair Sciences, said: “Hair restoration is not about vanity. It is about confidence, identity and the freedom to be yourself again. Boney Kapoor chose to share his real journey because we believe transformation should never be hidden.”
The campaign reflects Eugenix’s broader position on hair restoration: that it is a medical decision grounded in transparency and evidence, not a cosmetic secret to be concealed. By putting a recognisable, real transformation in public view, the brand aims to shift how hair restoration is perceived — from something hidden to something people can choose openly and be informed about.
This outdoor push is just the first part of a larger national campaign. Eugenix has backed the physical billboards with a wave of digital and social media content to keep the conversation going online. The ‘I Chose Transformation’ reel, following Boney Kapoor’s hair transformation journey, was posted on the brand’s official social media and has already garnered 15 million views and counting.
With the ‘I Chose Transformation’ campaign, Eugenix aims to redefine how India views hair restoration — not as cosmetic enhancement, but as a confident, informed personal choice supported by science.
About Eugenix Hair Sciences
Eugenix Hair Sciences is a globally recognised, doctor-led hair restoration organisation, founded by Dr. Pradeep Sethi and Dr. Arika Bansal — both AIIMS alumni — with over 30 years of combined clinical experience.
The organisation pioneered Direct Hair Transplantation (DHT), a technique that improves on conventional FUE by delivering higher graft survival, paired with a strong focus on hairline artistry.
Eugenix has performed over 20,000 procedures and implanted more than 55 million grafts, treating cases from early-stage thinning to advanced Grade 6/7 baldness, and is regarded for handling complex repair cases referred by other clinics.
Patients travel to Eugenix from over 90 countries. Every consultation and procedure is led and supervised by qualified doctors, with an emphasis on honest graft estimation, realistic outcome-setting, and ethical practice throughout.
Eugenix’s services span hair transplantation, hairline reconstruction, beard and eyebrow restoration, corrective procedures, and specialised treatments including Afro and body hair transplants, for both men and women.
The organisation has restored hairlines for patients across India and internationally, including individuals from Bollywood, Tollywood, international cricket, and music, and is recognised within the medical community for its transparent, evidence-based approach to patient care.
