Mumbai: 29th June 2026: Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand from TVS Srichakra Ltd., conducted a trade engagement programme in Mumbai. The event highlighted the brand’s European engineering expertise and its latest Europe-inspired product range.
Leading the session, Silvio Montanari, Design Head & R&D – Milan, shared insights on the company’s product development philosophy, emerging tyre technologies and engineering capabilities that support Eurogrip’s global tyre portfolio. Trade partners were updated on innovations that shape the next generation of tyres and the evolving needs of riders across markets.
Speaking on the occasion, Mr. T.K. Ravi, Chief Operating Officer (COO), Eurogrip Tyres, said, “Today, Eurogrip is recognised globally as a specialist in 2-wheeler tyres, and our premium range has found strong acceptance among biking communities in India and abroad. It is a privilege to bring our Milan team to India to demonstrate the engineering and technology behind our products. This engagement gives our trade partners the technical insights and market updates they need to better serve customers and riders, and they pave the way for a wider roll-out of our Europe-benchmarked products in India.”
Eurogrip is rapidly expanding distribution & retail network across the country, offering customers a wide range of products in radials, adventure, touring and commute segments. The entire portfolio is being made available for customers to choose from in all parts of India.
About TVS Srichakra Ltd.
TVS Srichakra Limited, makers of Eurogrip, TVS Eurogrip and TVS Tyres brands of tyres, is one of India’s leading manufacturers and exporters of Two, Three-Wheeler tyres and Off-Highway tyres. Incorporated in 1982, it is one of the verticals of the USD 5 Billion TVS Mobility – the holding company for the businesses. With global research and development capabilities and cutting-edge technology, TVS Srichakra produces industry-leading tyres for the automotive sector in India and worldwide. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month. The company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are tested in Indian, European, and Japanese road conditions. TVS Srichakra’s products are available in over 85 countries across the world. In India, the company enjoys a significant market share amongst the original equipment manufacturers and replacement markets and has a comprehensive network of distributors and dealers giving it a robust presence. For more information, visit https://www.eurogriptyres.com.
