Even in the digital era, SMS marketing continues


Even in the digital age, SMS-Short Message Service, or simply texting, is still seen as the most customised, fastest, and rational way to communicate with customers. The text message service component of most telephone, Internet, and mobile device systems is referred to as SMS.

Mobile marketing is a popular and effective digital marketing trend that is becoming an increasingly potent tool for marketers to engage with consumers all over the world.

They’re used in a variety of industries, including Real Estate, Healthcare, Service, Retail, Entertainment Venues, Restaurants & Food Vendors, Media, and Education.

The primary reason is SMS provides brands with the opportunity to reach out to customers where they are spending the most time, particularly in the corona outbreak. The secondary reason is most people usually respond to SMS campaigns easily in contrast to a few traditional methods of advertising.

Bulk SMS messaging services enable organisations to communicate with a big number of people in a short amount of time. Bulk messaging helps any type of organisation to strategically organise its communication, whether it’s a startup looking to reach out to potential clients or an established firm looking to expand internationally. 

Business2Community, another US-based company that specialises in content marketing and digital marketing trends, estimates that 99% of text messages are opened compared to 28-33% of emails opened.

In India, things are different but SMS still has the power, according to SMS marketing experts. Seven SMSes per day is best. Because of the personal nature of mobile devices, mobile marketers have unrivalled access to a customer’s attention span at all hours of the day.

For those who don’t like reading numbers, the deep dive indicates that the best mobile messaging frequency for a single user is roughly 7-8 messages per week. There are, however, dangers. Too many text messages were received from single a brand can be a nuisance for many people.

India now has 761 million smartphone users, with the number expected to rise to 966 million by 2023. SMS is one of the most cost-effective ways to communicate with your customers. Artificial Intelligence is now assisting brands in providing the appropriate products to the appropriate clients at the appropriate moment.

The SMS marketing technique versatility also means it’s incredibly cost-efficient. Time is also required for a good marketing effort. SMS has an advantage over most other channels once again. 

Successful television, radio, and print advertisements almost always necessitate the assistance of a third-party expert. The average business owner lacks the skills required to create such advertisements.

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