India, September 1, 2026 – Excitel Broadband, India’s fourth-largest fiber-to-the-home (FTTH) broadband network, has joined the ongoing DP World Women’s Asia Cup 2026, being played in Dubai, United Arab Emirates, from August 28 to September 13, 2026. Through its on-ground brand presence at the tournament, Excitel will be visible to audiences watching the matches on Sony LIV and the Sony Sports Network channels, while also amplifying the tournament across its digital and social media platforms.
The move reflects Excitel’s commitment to supporting the growing momentum around women’s cricket and participating in conversations that resonate with young, digitally connected audiences. As women’s sport continues to gain greater visibility and mainstream attention, Excitel sees the DP World Women’s Asia Cup 2026 as an opportunity to celebrate the women driving the game forward and contribute to the growing conversation around women in sport.
Speaking on the association, Varun Pasricha, CEO, Excitel Broadband, said, “Women’s cricket is no longer waiting to be noticed. India is winning, audiences are watching, and brands are backing the game. From pitch to primetime, women’s cricket is having its moment. As a brand for the young, we aim to be a part of this momentum and celebrate the women who are redefining the game, both on and off the field.”
Highlighting the rationale behind joining the DP World Women’s Asia Cup 2026, Aditya Jain, Chief Marketing Officer, Excitel Broadband, said, “Women’s cricket has grown significantly over the last few years, both in terms of the audiences it attracts and the attention it receives. With the Indian women’s team winning the World Cup last year and viewership continuing to rise, the DP World Women’s Asia Cup gave Excitel an opportunity to be part of this journey. It is a moment for the sport, its players and its audiences, and we are happy to play a small part in supporting that momentum.”
The association with the DP World Women’s Asia Cup 2026 builds on Excitel’s growing presence in the world of sports, particularly cricket. In 2024, Excitel partnered with JioCinema for “Speed Ka Man of the Match” during the TATA IPL 2024, continuing its association with some of the country’s biggest sporting moments.
About Excitel Broadband
Founded in 2015, Excitel Broadband, India’s fourth-largest fiber-to-the-home (FTTH) broadband network is serving nearly one million customers. The company pioneered truly unlimited data plans in India, offering high-speed broadband without hidden conditions or data caps. Recognized by international organizations including Ookla Speedtest and Opensignal, Excitel continues to drive fiber adoption through its core partner-led distribution model.
