Chennai, January 5, 2025 – Federal Bank is thrilled to announce the launch of its ‘Pongalo Pongal’ campaign, a vibrant celebration of the Pongal festival in Tamil Nadu. From January 5 to January 20, 2025, this special initiative aims to connect with the local community, honor the rich cultural heritage of the state, and offer customized card benefits.
Campaign Highlights:
Exclusive Offers: Enjoy up to 10% discounts on electronics, retail, grocery, and apparel purchases at select merchants like Poorvika Mobiles, Saravana Stores, Reliance Smart, Myntra, and more. Discounts vary by merchant and payment method, valid throughout January 2025.
Regional Get-Togethers: Join us at ‘Pongalo Pongal’ events across Tamil Nadu, including Chennai, Madurai, Salem, Erode, Coimbatore, Trichy, and Tirunelveli. Customers and employees will come together to prepare traditional Pongal dishes, fostering community spirit and goodwill. A roadshow will also promote local art forms like Poikkal Kuthira, Thakil, and Nadasaram.
Sweet Distribution at Semmozhi Poonga : On Pongal day, commuters will receive branded sweet boxes and keychains, creating a memorable festive experience.
“Federal Bank is proud to celebrate Pongal with the people of Tamil Nadu. This campaign reflects our commitment to understanding and honoring local traditions. We look forward to building stronger relationships with our customers and the community through these festive activities,” said Jithesh P V, Senior Vice President & Zonal Head of Federal Bank.
The exclusive benefits, community events, cultural road shows, festive experience enhance the cultural and community experience for customers during the Pongal festival.