With Diwali being a busy time for quick commerce platforms and cold chain companies this year, ColdStar Logistics is ready to meet the unprecedented year-on-year surge in quick commerce orders. Leading the surge of orders this festive season are these five Food & Beverage categories that consumers want delivered fresh, in top quality and at top speed!
Sweet Traditions
Traditional Indian sweets like Kaju Katli, Besan Laddoos, Barfi, and assorted mithai continue to fly off virtual shelves. Whether for rituals or gifting, these classic Indian festive favourites remain a staple this Diwali. While north India continues its love affair with traditional sweets and savoury snacks such as namkeens (chakli, bhujia, etc.), laddoos, and dry fruits, the South remains steadfast in its love for sweets like Mysore Pak and savory snacks such as mixes. Beautifully curated assorted mithai boxes remain in demand.
Chocolate & Hampers
Premium chocolates and vibrant festive hampers steal the spotlight with a major surge in high-end, assorted chocolate boxes, especially from exotic, imported brands like Lindt or Dubai Chocolate Kunafa. Quick commerce platforms are delivering orders for curated hampers that blend sweets, nuts, and chocolates, capturing impulse purchases.
Dry Fruits & Nuts
This Diwali favourite sees a significant surge in orders this year with almonds, cashews, walnuts, and pistachios remaining quick commerce favourites for festive hosting, snacking, and traditional gifting.
Produce and Dairy
Last minute orders of perishable dairy items keep quick commerce platforms on their toes this season. Milk, Curd, Paneer remain staples and ice cream demand set to stay consistent throughout the festive season. Alongside these, specialty dairy goods (e.g., flavoured butters) and fresh fruits make for popular last-minute additions.
Puja Essentials
High in demand this Diwali are puja essentials and decorative items like coconuts, betel leaves, garlands, incense sticks, and diyas. Quick commerce platforms enable customers to complete their Diwali preparations and rituals hassle-free and on time.
At ColdStar, preparations for Diwali orders begin 2 to 3 months in advance, with technologies like IoT sensors, predictive analytics, and end-to-end visibility & dashboard tracking enabling the cold chain logistics company to spread the warmth and light of the season across 7,000+ zip codes nationwide.
