Flipkart Group has acquired an Augmented Reality (AR) company Scapic, which helps to intensify its e-commerce shopping experience potentiality. Scapic is a firm that makes AR and 3D content, currently serving clients across e-commerce and marketing. Walmart-owned Flipkart doesn’t reveal the financial details of the transaction.
With the COVID-19 pandemic bringing about a change in consumer behavior and its increase in online market adoption, Flipkart has been focusing on improving consumer experiences through several investments. This includes strengthening technology capabilities. It is They are providing local language interfaces on its platform for consumers across the country. The company has also noticed that Indian customers preference experiences that replicate the tangible shopping process.
Mr.Kalyan Krishnamurthy, chief executive of Flipkart Group said that the company is focused on providing Indian customer experiences that make shopping online a harmonious and more delightful experience. As they make investments that focus on developing and encouraging the retail ecosystem, they are also committed to making their platform easier to navigate and wealthy for consumers in terms of content and experience.
Scapic is a cloud-based company that was founded by Sai Krishna V K and Ajay P V in 2017. It is a no-code platform for e-commerce entities to create AR, VR, and 3D shopping experiences. V K Sai Krishna and Ajay P V ( co-founders ), said customers now require a better visual for shopping than ever before. Scapic is building visual technology that brings products to life using AR and 3D technologies. Advancements by the Scapic platform within the field of AI, computer vision, and AR have made this alteration possible.
Acquiring Scapic is the second major technology company acquisition for Flipkart this year. There is a rise in new shopping models owing to changing customer demographics, including video-based and WhatsApp-based shopping. As Flipkart expands its e-com operations across the country, it has been making a slew of accessioning the past few years. These include companies like digital payments firm PhonePe, online fashion firm Myntra, and therefore the Indian e-commerce firm eBay.It has also been making strategic investments in many technological and retail firms.