Flipkart Health+, the digital healthcare marketplace platform of India’s homegrown Flipkart Group, recently launched its first pan-India cause – ‘Laughter is that the best medicine’.
The campaign establishes the worth that the Flipkart Health+ app will bring forward through an array of obtainable options in medicines while introducing the viewers to the advantages they will avail while choosing to shop for from the Flipkart Health+ app.
The cause is conceptualized by Lowe Lintas which delves upon the thought of how ‘Laughter is that the best medicine’ except for all other medicines, Flipkart Health+ is that the right destination. The campaign sees the enduring ‘kidults’ and builds on their witty conversations to bring forward the features of the Flipkart Health+ app.
The campaign includes two digital ad films where the primary one is concentrated on the eastern region market targeting the Bengali audience and also the second features a narrative for the pan India market.
The campaign focuses on highlighting how the app will simplify the matter of low access to authentic medicines across India.
The ad films are designed in a unique thanks to reaching dead set the audiences and establish the app as an enabler platform for her daily medicine procurement for acute and chronic diseases. The easy narrative and relevant situation backdrop make the ad films highly relatable and catchy for the audience.
Flipkart’s kidults format has been very fashionable with the audience, and we felt it had been the simplest thanks to bringing out our message too through this campaign. The app will aim to deal with all the concerns of individual patients and scale up the straightforward access of medicines for acute and chronic diseases, especially in underserved markets.”
The creative team has essentially captured the local sentiment around medicine buying for acute and chronic diseases through these films which can be further amplified across our social media platforms by creating engagement, raising awareness of the Flipkart Health+ app, and creating brand recall within the months ahead.”