National, August 2026: Every year, FNP sets the tone for Raksha Bandhan gifting with new designs, formats and hampers that customers across India and around the world look forward to. Continuing the tradition this year, FNP, India’s largest celebrations brand and a pioneer of organised gifting, has launched its Raksha Bandhan 2026 Collection under the theme “Rulebook for Rakhi”—a clutter-breaking collection designed around the many different kinds of sibling relationships.
Built on the insight that every sibling bond comes with its own unwritten rules, rituals, memories and inside jokes, the “Rulebook for Rakhi” celebrates siblinghood in all its forms. The collection has been curated keeping distinct customer cohorts in mind—from Bhaiya-Bhabhi and Gen Z siblings to gym bros, nostalgic 90s kids, younger children and gourmet lovers—with designs and gifting formats tailored to each personality and relationship.
The collection spans designer Rakhis, Bhaiya-Bhabhi Rakhis, kids’ Rakhis, personalised bracelet Rakhis, curated hampers, gourmet assortments, fragrances, flowers, cakes and personalised gifting combinations.
Among the collection highlights are the Truck Load of Love Hamper, Akkad Bakkad Bambe Bo Hamper, Ready Set Explore Backpack Kids Hamper, Hatke Briefcase, Nazar Na Lage Box, Aura of Auspicious Bonds Rakhi Hamper, Turban Box and Flower Hamper.
Adding a signature personal touch, several Rakhis and hampers come with a one-of-a-kind personalised photo postcard, transforming the gift into something unique to the sibling relationship. FNP’s broader personalisation portfolio for Raksha Bandhan also includes Personalised LED Photo Lamps, Photo Rakhi Cards, Personalised Magnets with Rakhi, Cakes with Rakhi and other personalised gifting combinations.
Speaking about the collection, Avi Kumar, Chief Marketing Officer, FNP, said, “Every year, customers look forward to FNP’s Rakhi collection for the latest designs, hampers and gifting ideas curated specifically for the occasion. This year, we wanted to go a step further and design for different kinds of sibling relationships rather than looking at Rakhi as one homogeneous occasion. Whether it is a Bhaiya-Bhabhi bond, a Gen Z sibling, a gym bro, a 90s kid or someone who simply loves gourmet gifting, there is something designed specifically for them. Personalisation is an important part of the collection as well, with photo postcards and personalised elements making each gift thoughtful, distinctive and one of a kind.”
The collection has been curated across price points, with Rakhis starting at ₹149, Bhaiya-Bhabhi Rakhis at ₹249 and curated hampers ranging from ₹399 to ₹2,500, along with premium gifting options. Customers can also avail offers of up to 60% off on select products during the festive period.
Recognising the increasing need for convenience and last-minute festive gifting, FNP has strengthened its quick-delivery capabilities across India. 60-minute delivery is available across select locations in India, alongside same-day and scheduled delivery options across cities. For customers celebrating siblings overseas, FNP also offers same-day delivery across several international markets, supported by its global fulfillment network.
The complete Raksha Bandhan collection is available on FNP.com and the FNP app, while select products are also available through quick-commerce platforms and other online marketplaces, allowing customers to discover and shop the collection across multiple channels.
The new collection has also gained strong visibility across social media, finding resonance among creators and celebrities. It has been featured by personalities including Kamiya Jani and Sugandha Mishra, among others, further driving conversation around FNP’s latest Rakhi designs and gifting formats.
With operations across international markets including the UAE and Singapore, and delivery capabilities covering key destinations such as the USA, Canada, UK and Australia, FNP continues to make Raksha Bandhan gifting accessible for customers celebrating across borders.
Founded in 1994, FNP has evolved from a flower retailer into one of India’s leading gifting and celebrations platforms. The company recently crossed the ₹1,000 crore revenue milestone, recording 25% year-on-year growth, and has announced plans to pursue an IPO by calendar year 2028. Today, the brand serves customers through its digital platforms, an extensive fulfillment network and more than 300 retail outlets, while continuing to expand its presence in India and international markets.
