Food and Beverage sector dependent on R&D to make their product

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The food and beverage industry is one of the fastest-developing industries in India. This industry is anticipated to go up to $1264 million by 2024, growing at a CAGR of 14.2 percent from 2020. Likewise, in many other industries, the F&B sector depends heavily on research and development (R&D) to make its products last longer and taste better. R&D in Food Industry has made it possible to increase the shelf life of food items without settlements on taste and nutritional value.  

In an ever-changing business landscape, standing still is no longer an option. With the digital revolution changing different areas of our lives, technology is being a central enabler in transforming consumer expectations and behaviors. There’s an increasing shift in focus towards holistic health driven by the consumer trend of partiality towards healthy food. R&D is offering a unique opportunity to F&B companies to introduce far-reaching products that meet customer needs.

New product development is one of the clearest projects where R&D is involved. Every stage of the product development process from the research into a concept to screening to consumer testing to test marketing to commercialization involves thorough research and development to come up with successful products. 

Over the past decade, there’s been plenty of research into microbes present in the gut, the way they apply the ability to digest foods, and their chances of causing intestinal diseases. Sensory research is another area that is enquiring about differences in taste perception and raising questions like how does a person’s perception of taste impacts their consumption habits, food choice, and ultimately their wellbeing and health.

When a government agency demands certain standards to be met whilst maintaining shelf life and food safety standards, it comes down to the R&D department to come up with a solution for the same. Due to rising food safety discussions, companies nowadays are putting in place food safety research and development strategies to evaluate the risk of pathogen contamination as well from the likes of campylobacter, listeria, and salmonella. 

Research and development in the food and beverage industry can have a remarkable impact on sectoral developments if it can step in aggregate in all operations and functions of a business. R&D not only promises maximum health benefits and meets up to the demands of the consumer but, also massive cost reduction exercise in all functions

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