Football fandom in India is extending well beyond the television screen, with consumers increasingly looking to wear their team colours, upgrade their gear, and even take to the field themselves. According to the latest search insights from Justdial Limited, India’s No. 1 local search engine, football-related searches witnessed notable growth across key categories in June 2026 compared to May 2026, highlighting growing enthusiasm for the sport among Indian consumers.
Among all categories, football jerseys witnessed the strongest growth, with searches rising 69% across India in June 2026 compared to May 2026. The trend was particularly pronounced across southern metros, with Chennai leading the country with a 73% increase, followed closely by Bengaluru (63%). Mumbai (58%) and Delhi (46%) also recorded substantial growth, indicating widespread consumer interest across major urban centres.
Beyond merchandise, the trend extended to equipment as well. Searches for football shoes grew 12% nationwide, suggesting that consumer interest wasn’t limited to fan gear alone but also encompassed products associated with playing the sport.
Searches for football coaching also registered an increase of 3% across India. While the national growth remained steady, certain cities stood out. Bengaluru recorded the highest increase at 33%, followed by Chennai (28%) and Mumbai (11%), highlighting stronger search activity for coaching services in these markets.
With football enjoying one of its biggest moments on the global sporting calendar, the sport continues to reinforce its place in India’s evolving sports landscape, resonating with an increasingly diverse and engaged audience.
APPENDIX
Football Jerseys
May 2026 vs June 2026
- Pan-India – 69% increase
- Chennai – 73% increase
- Bengaluru – 63% increase
- Mumbai – 58% increase
- Delhi – 46% increase
Football Shoes
May 2026 vs June 2026
- Pan-India – 12% increase
Football Coaching
May 2026 vs June 2026
- Pan-India – 3% increase
- Bengaluru – 33% increase
- Chennai – 28% increase
- Mumbai – 11% increase
About Just Dial Limited
Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.
The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.
Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.
