‘Forward Together’ New motto by All India Football Federation

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All India football federation the top body for the sport of football in the country. They announced the launch of their new motto – ‘Indian Football, Forward Together’, defining the new brand direction. The motto is based on the core belief of the Federation to improve, grow, and develop the game of football everywhere in India with the assistance of the football community, and creates synergy with the core values of the organization.

Praful Patel, president, All India Football Federation- comment that the whole country is going through a period of interval especially when it comes to sport. AIFF has already taken the first step to begin sporting activities in the country and it is only becoming possible because all the stakeholders are working innocently and persistently in this direction. With the new motto in place, our objective is too graceful these efforts in our communication with all the stakeholders. Even the smallest unit in the chain plays an important role.

The first brand characteristic signifies that All India Football Federation is committed to developing every aspect of the game including its coaches, referees, clubs, leagues, and tournaments while accelerating the overall growth of the sport in the country. Progressive organization and team’ implies AIFF’s forward-thinking mindset and ethos. All India Football Federation will proactively engage with fans and other stakeholders, and work towards being comprehensive and effective.  All India Football Federation will proactively engage with fans and other stakeholders, and work towards being comprehensive and effective. The third pillar of being a modern organization will turn around creating knowledge and taking Indian football forward by using modern means of communication and technology.

Kushal Das, general secretary, All India Football Federation, comment that they have been doing a chaste amount of work starting from developing roots to the national teams. Slowly but constantly, by working together, they are sure that they will be able to achieve great things while establishing a pipeline of young talent for the Indian football team. Forward unity is the most comprehensive way of representing it. Unity is strength. Together we can achieve anything. Forward thinking  help to achieve great things..

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