National, 9 June 2026: This summer, Fossil unveils a vibrant new campaign featuring Varun Dhawan and Kriti Sanon, bringing together nostalgia, playful storytelling, and timeless style through a series of visually rich campaign moments.
Set against dreamy retro-inspired summer backdrops, the campaign unfolds through two distinct creative narratives, Dreaming In Color and A Summer Dream Come True. Together, they capture the carefree joy of the season through immersive storytelling, playful interactions, and elevated fashion moments. From charming vintage-inspired settings to bold monochromatic visuals inspired by the hues of summer, the campaign reflects Fossil’s signature blend of timeless design and contemporary style.
Continuing Fossil’s celebration of summer style, Dreaming In Color draws inspiration from the season’s bold blue hues, transporting Varun Dhawan and Kriti Sanon into a whimsical candy-store world layered with monochromatic visuals, playful energy, and vintage charm. Through expressive styling and vibrant storytelling, the campaign celebrates individuality and self-expression while highlighting Fossil’s statement styles FS6167 and ES5480.
Building on this vibrant visual narrative, A Summer Dream Come True brings a more cinematic and nostalgic lens to the season. Set against a vintage-inspired ice cream cart backdrop, the film captures playful interactions between Varun and Kriti amidst warm retro aesthetics that embody the carefree spirit of summer. Blending nostalgia with elevated style, the campaign naturally spotlights Fossil’s latest watches ES5478 and ME3278 as timeless summer essentials.
Varun Dhawan, Brand Ambassador for Fossil India, expressed his excitement for the Summer 2026 campaign, saying, “Summer always has this fun, easy energy, and this campaign really brings that alive. I like how naturally the watches fit into both films, whether it’s the playful ice cream cart world or the bold candy-store setting, it all feels very effortless. Pieces like the Machine Chronograph and Everett stand out for me because they’re versatile, easy to wear, and just work with everyday summer looks without overthinking it. It’s that mix of fun and classic that really defines Fossil for me.”
Kriti Sanon, Brand Ambassador for Fossil India, added, “Summer is all about having fun with style – more colour, more personality. The Dreaming in Color film was such a fun experience to shoot, and I love how each watch in the collection has its own distinct character. Whether it’s Raquel or Scarlette, there’s something for every mood.”
Through a mix of nostalgic summer imagery, vibrant seasonal palettes, and playful chemistry between the two stars, Fossil’s latest campaign invites audiences to embrace the season with confidence, individuality, and timeless style.
The campaign will roll out across all media channels throughout June.
FOR HER:
ES5480
The Harlow ES5480 balances distinctive shape with subtle detailing through its octagonal two-tone stainless steel and gold-tone case. A textured blue dial adds depth and contrast, while the matching two-tone bracelet creates a cohesive finish with a secure double-press buckle. Designed with thoughtful proportions and clean lines, this timepiece brings effortless sophistication to summer dressing.
ES5476
The Scarlette ES5476 makes a bold summer statement with its deep blue stainless steel bracelet and matching round case. A navy sunray dial with day and date displays adds dimension and functionality, while the sleek monochromatic finish creates a modern, polished look. Finished with a double-press deployant buckle, this timepiece blends effortless style with everyday versatility.
ES5478
The Raquel ES5478 brings a polished, sunlit feel to summer styling with its gold-tone stainless steel bracelet and matching barrel-shaped case. A textured sunray gold dial paired with a clean three-hand display adds understated elegance, while the Adjust-O-Matic closure ensures a tailored and comfortable fit. Refined yet versatile, this timepiece is designed to complement the easy sophistication of the season.
ES5484
The Harlow ES5484 pairs warm metallic tones with refined geometric detailing for an elevated summer look. A satin cream textured dial sits within an octagonal rose gold-tone stainless steel case, while the matching bracelet with an Adjust-O-Matic closure creates a seamless, tailored finish. With its clean lines and understated elegance, this two-hand design feels timeless yet contemporary.
FOR HIM:
FS6167
Inspired by classic American machinery, the Machine Chronograph FS6167 stands out with its bold knurled topring and rugged industrial-inspired design. A brushed navy dial with textured detailing sits within a striking 44 mm navy-tone stainless steel case, paired with a matching bracelet for a sleek monochromatic finish. Powered by a precision quartz chronograph movement, this statement timepiece brings confidence and edge to everyday summer style.
ME3278
The Machine Automatic ME3278 combines rugged design with refined craftsmanship through its brushed gold-tone sunray dial and visible automatic movement. Housed within a polished gold-tone stainless steel case and paired with a rich brown leather strap, the watch features bold indices and gear-inspired detailing that create a dynamic, industrial aesthetic. Designed for versatile everyday wear, it delivers effortless sophistication with a modern edge.
FS6106
The Everett Chronograph FS6106 blends sporty functionality with refined summer style through its striking green sunray dial and two-tone stainless steel case. Designed with a Japanese chronograph quartz movement and finished with a solid steel bracelet, this versatile timepiece brings together casual ease and polished sophistication, making it an effortless companion for the season.
ME3206
The Everett Automatic ME3206 features a textured gray matte and sunray dial housed within a sleek 42 mm case, paired with a smoke stainless steel bracelet for a bold yet versatile finish. Combining modern detailing with automatic movement craftsmanship, this timepiece reflects Fossil’s signature balance of timeless style and contemporary design.
About Fossil:
Fossil is a leading global lifestyle accessories brand inspired by creativity and ingenuity, dedicated to connecting people to what matters most: time. Fossil takes pride in creating timeless and exceptionally crafted watches, leather goods and jewelry—designed to accompany you on every journey life presents. As a trailblazer in the industry, Fossil brings innovation and style to its accessories, while also working diligently to Make Time For Good™, a platform created to enact positive change for the brand’s people and communities.
