Mumbai, 7th August: When homegrown skincare brand Foxtale announced the first-ever ‘No Fox Given’ Show, it was pitched as a live event, but it turned into something much bigger. What unfolded was a cultural moment powered by humour, honesty, and a radically refreshing approach to beauty. It was led, not only by the top female comedians Swati Sachdeva, Shashi Dhiman, and The Rebel Kid aka Apoorva Mukhija, but also by the real women who live the everyday highs and lows of skin, self-image, and self-worth.
The show sold out in under 24 hours, with hundreds joining the waitlist; a signal that the hunger for fearless storytelling and authentic connection runs deep among Indian women today. Held in Mumbai, the stage came alive with bold, unfiltered voices, India’s top female comedians and creators – who turned skincare into stand-up, and everyday struggles into moments of collective joy.
But the impact didn’t stop at the venue. Online, No Fox Given exploded into a full-blown movement. With over 20 million+ organic views across platforms, the show sparked nationwide conversations around what it really means to “glow different.” The comment sections flooded with stories, sisterhood, and solidarity. Foxtale’s community didn’t just watch – they participated.
Infact, 7,233 women actively engaged with the show through submissions, reactions, and storytelling — many of them first-time participants in a beauty dialogue that didn’t center on filters or perfection. What’s more, 93% of online sentiment was overwhelmingly positive, with viewers calling the experience ‘relatable,’ ‘freeing,’ and ‘the most honest thing beauty has seen in a long time.’ The cultural buzz translated into strong website traction – total sessions went up by ~26%, with a ~50% jump in organic traffic (adding over 2.5 lakh new organic visits). Unique visitors increased by ~27%, and new customer growth rose by +4% during the campaign window, showing how brand storytelling can directly drive business results.
One of the pioneers in making this concept a reality is Anindita Biswas, Chief Strategy Officer at Foxtale. She shares, “With No Fox Given, we weren’t trying to start a campaign, we were holding space. This was for every woman who’s been told to shrink herself. We used comedy, community, and candidness to flip the script – because beauty isn’t about being flawless. It’s about being fearless. And one day we hope and aim to make this into a yearly movement that celebrates women across spheres. Our stats prove that this indeed was needed and that women are ready to join movements that completely resonate with them.”
Foxtale’s vision has always been about creating skincare that delivers, but also a brand that means something. No Fox Given was the brand’s boldest bet yet on culture, connection, and real conversation. And by all accounts, it worked.
This was more than a show. It was women laughing at their hormonal acne, bonding over facial hair, swapping SPF stories, and reminding each other that they are enough – just as they are.
As Foxtale prepares for its next chapter, one thing is clear: the world doesn’t need more perfect women. It needs more women who give no fox. With initiatives like this, Foxtale is redefining how brands build community – blending offline experiences with digital amplification to drive deeper engagement and measurable impact on online sales. In today’s hyper-digital world, such hybrid marketing moments are not just refreshing, they are essential.
