Mumbai, 10th March, 2026: Frido, India’s leading D2C ergonomics and comfort solutions brand, has unveiled its first retail store in Mumbai at Sky City Mall, Borivali, marking its entry into one of India’s most dynamic and fast-paced consumer markets.
The launch marks a significant milestone in Frido’s national retail expansion journey and follows its rapid offline scale up across key metros. With its large base of working professionals, entrepreneurs and urban families navigating demanding lifestyles, Mumbai is a strategic market in the growing preventive wellness and ergonomic solutions category.
The store is designed as a full-scale experiential hub rather than a conventional retail outlet. The space integrates the brand’s core verticals like Home, Walk, Work, Orthotics and Mobility in an integrated yet differentiated format, enabling customers to engage with products through guided trials and hands-on exploration.
A key highlight of the store is its diagnostic-led approach to comfort. It features advanced foot analysis and in-house podiatrist consultations, allowing customers to receive real-time insights into pressure distribution, arch support and posture alignment. The Mumbai outlet reinforces this commitment to personalized wellness by offering structured product discovery experiences built around education, validation and informed decision-making.
Ganesh Sonawane, Co-Founder & CEO at Frido, said, “Mumbai is a city that operates at an intense pace. Long commutes, extended work hours and high-performance lifestyles make preventive comfort solutions more relevant than ever. While consumers today discover products online, decisions in ergonomic categories require physical validation. Our Sky City store is designed to offer that hands-on experience and deepen our omnichannel presence in a market that is central to India’s wellness evolution.”
Commenting on the launch of Frido at Sky City Mall, Ms. Tanu Prasad, CEO Malls, Oberoi Realty said, “We are pleased to welcome Frido to Sky City Mall as they open their first exclusive store in Mumbai. Sky City Mall is designed to be a vibrant destination that brings together brands and lifestyle experiences that elevate everyday living. Frido’s comfort-focused product range fits perfectly and strengthens our commitment to offering thoughtful, high-quality choices all under one roof. As one of the fastest-growing lifestyle destinations in the western suburbs, we continue to bring in brands that add value and create enjoyable experiences for our customers.”
The Mumbai launch is part of Frido’s larger Phase 1 retail roadmap to build a strong network of experience-led stores across major Indian metros. As the brand works towards scaling to 100 stores by FY27, its offline expansion is driven by a clear consumer shift that while discovery begins online, customers increasingly seek physical validation before purchasing ergonomic and mobility solutions. The new store addresses this need through guided trials and expert-led engagement, strengthening Frido’s omnichannel presence as it expands its national footprint.
