New Delhi, November 27th, 2025– Lenskart has announced an electrifying partnership with Netflix for the highly anticipated fifth and final season of the global phenomenon, Stranger Things. This collaboration sees the launch of an exclusive, limited-edition eyewear collection of eleven eyewear designs, fusing the nostalgic allure of the Upside Down with Lenskart’s cutting-edge style, firmly establishing eyewear as a must-have fashion statement for the Gen Z and OTT communities.
True to its spirit of constant reinvention, Lenskart is breaking past old perceptions once again, leveraging the cultural impact of Stranger Things to reimagine what eyewear can mean for today’s youth. This partnership aims to transform eyewear from a functional necessity into a bold extension of personal style and pop culture immersion, tapping into pop culture and the expressive nature of today’s youth.
“We have always believed that eyewear is a powerful tool for self-expression, and what better way to highlight this than by tapping into the cultural zeitgeist of Stranger Things,” said Peyush Bansal, Co-Founder and CEO at Lenskart. “This collaboration goes beyond simply creating frames; it’s about making eyewear undeniably cool, bringing the excitement of pop culture to a category often perceived as ‘boring.’ We’re engaging with our audience where they live, online on OTT platforms, and giving them a tangible piece of their favorite show to wear with pride.”
The limited-edition Lenskart x Stranger Things 5 collection draws inspiration from the iconic aesthetics and thrilling narratives of the series. Fans can expect frames that subtly nod to the 80s retro vibe, bold futuristic elements, and details that evoke the show’s mysterious world, all crafted with Lenskart’s signature precision and comfort. Each piece captures the spirit of Hawkins and is crafted from rich gunmetal and acetate, with temples engraved with “11” motifs and subtle Stranger Things iconography that channel the show’s signature mystery.
This initiative underscores Lenskart’s commitment to innovation in branding, reaching consumers through culturally relevant experiences. As eyewear becomes a much more exciting category, Lenskart is continuing to push the envelope when it comes to tapping the pulse of the youth, and is making eyewear less of a functional item and more of an extension of one’s identity and connection to wider cultural trends, especially among younger, digitally native audiences.
The Lenskart x Stranger Things 5 collection is now available exclusively at Lenskart stores and on Lenskart.com
