New Delhi, November 4, 2026: FUJIFILM India is pleased to announce Vineet Vohra and Rohit
Vohra as Global X-Ambassadors, building on their longstanding association with the brand as
X-Photographers. Internationally recognised for their work in street photography and distinctive
photographic styles, both have played an active role in mentoring emerging photographers and
fostering creative exchange within the photography community.
The association brings together FUJIFILM India's imaging expertise and the creative experience
of two photographers who have helped shape conversations around street photography. It also
reflects the company's continued focus on engaging with the photography community,
encouraging creative exploration and supporting the exchange of knowledge and experience
among photographers.
Mr. Koji Wada, Managing Director of FUJIFILM India, said, “Photography brings people
together and inspires creativity, reflecting our Group purpose of ‘Giving our world more smiles’.
We are pleased to welcome Vineet Vohra and Rohit Vohra as Global X-Ambassadors,
recognising their contributions to street photography and nurturing emerging talent. We look
forward to building on our longstanding association and inspiring more people to explore the
possibilities of photography..”
As Global X-Ambassadors, Vineet and Rohit will engage with Fujifilm's photography community
through workshops, knowledge-sharing sessions and photography-led initiatives. Drawing on
their experience in street photography, they will support opportunities for emerging
photographers to learn, exchange ideas and develop their individual styles. The association
builds on Fujifilm's broader community initiatives, including X Academy and its experiential
photography spaces across India.
“Street photography demands spontaneity, precision and a keen eye for detail, qualities that
Vineet and Rohit bring to their work. As Global X-Ambassadors, they will help strengthen our
engagement with the photography community and inspire more enthusiasts to explore the
creative possibilities of the X Series,” said Mr. Arun Babu, Associate Director, Imaging
Solutions Division, FUJIFILM India Private Limited.
FUJIFILM India Strengthens Its Global X-Ambassador Community with Vineet
Vohra and Rohit Vohra
The internationally recognised street photographers join FUJIFILM India as Global
X-Ambassadors, building on their longstanding association with the brand as X-
Photographers.
The association recognises their contribution to street photography, photographic
education and nurturing emerging visual talent.
For Vineet Vohra and Rohit Vohra, street photography offers a way to discover stories in
everyday moments and see familiar surroundings differently.
“Photography is about seeing the world differently. I hope to encourage aspiring photographers
to experiment and develop their own style.” Said Vineet Vohra
“Street photography reveals extraordinary stories in everyday moments. I look forward to
inspiring more photographers to explore their creative vision through the X Series,” added
Rohit Vohra.
The FUJIFILM X Series features a range of compact and lightweight mirrorless cameras,
including the X-M5, X100VI, X-T5, X-S20, X-E5, X-T30 III, X-T50, X-H2S and X-H2, alongside
the X half. Equipped with advanced imaging sensors, intelligent autofocus, high-speed image
processing and Film Simulation modes, these cameras offer high-quality imaging and creative
flexibility across diverse shooting conditions. The lineup caters to varied photography styles,
enabling photographers to capture spontaneous moments, experiment with visual storytelling
and express their creative vision.
Through this association, FUJIFILM India continues to strengthen its engagement with the
community, supporting creative expression, knowledge-sharing and the development of
emerging talent. The elevation of Vineet Vohra and Rohit Vohra to Global X-Ambassadors
builds on their association with the brand and reflects a shared commitment to advancing
photographic storytelling and inspiring the next generation of photographers.
About FUJIFILM India: FUJIFILM India Pvt. Ltd. is a subsidiary of FUJIFILM Corporation,
Japan. Established in 2007, FUJIFILM India is present in four business segments – Healthcare,
Electronics, Business Innovation and Imaging. With a vast portfolio of technologically advanced
products, the company is involved in the business of Healthcare, Endoscopy Systems, Photo
Imaging Solutions, Electronic Imaging, instax™ (Instant Photo System), Optical Devices,
Graphic Communication Solutions, Multifunction Printers, Recording Media, Industrial Products
and Electronic Materials. For more information please visit: https://www.fujifilm.com/in/en
