GAIL launches Influencer-Led Phase of “Waah Kya Energy Hai” Campaign to spotlight CNG and PNG in India’s Clean Energy Journey

New Delhi, April 2025 – GAIL (India) Limited, the nation’s leading natural gas company, has launched the next phase of its acclaimed “Waah Kya Energy Hai” campaign, this time harnessing the power of influencer marketing to promote the widespread adoption of Compressed Natural Gas (CNG) and Piped Natural Gas (PNG). This fresh leg of the campaign continues GAIL’s efforts to position natural gas as a clean, accessible, and future-forward fuel alternative for millions of Indians.

Building on the emotional and engaging storytelling of the original “Waah Kya Energy Hai” mini-series— Watch here —which portrayed relatable narratives around domestic and commercial gas usage—the new phase shifts focus to real-time demonstrations and lived experiences.

Content creators and influencers from across the country are now at the forefront, showcasing how CNG and PNG are seamlessly powering everything from automobiles to commercial kitchens, while significantly contributing to India’s sustainable energy journey. 

Through reels, vlogs, user testimonials, and behind-the-scenes footage, key influencers are creatively documenting how natural gas is not just a cleaner fuel, but also a lifestyle upgrade—offering safety, affordability, and efficiency. These stories are crafted to resonate with both urban and semi-urban audiences, delivering powerful messages through platforms where people spend the most time: social media.

To explore more stories and campaign content, audiences can follow GAIL on Instagram at @gailindia, where all influencer videos and behind-the-scenes stories are featured as part of a vibrant digital showcase.

With over 2,800 CNG stations set up by GAIL and its group companies across 72 locations in 20 states and UTs, covering various cities of India, CNG is positioned as a highly reliable and environmentally friendly fuel for India’s expanding transportation ecosystem. Meanwhile, PNG is gaining ground as the preferred energy choice in both residential and commercial segments, including in high-demand areas like restaurants and hotels where uninterrupted, clean energy is essential.

Dr. Jyoti Kumar, Head – Corporate Communications, GAIL(India) Limited remarked, “This campaign is a celebration of the quiet but impactful transition to clean energy happening across the country. By collaborating with influencers who connect authentically with their audiences, we are making conversations around sustainability more relatable, actionable, and widespread.”

“It’s not just about fuel—it’s about empowering citizens to make better choices for the environment and their everyday lives. This phase of the campaign ensures that energy awareness goes beyond information, becoming a movement shaped by voices people trust,” the spokesperson added.

The influencer-led content is further amplified by high-impact visuals of infrastructure, animated explainers, and user success stories, creating a 360-degree narrative around the many benefits of CNG and PNG. From reducing vehicular emissions to powering smart kitchens, GAIL’s messaging reinforces its vision of a greener and more energy-resilient India.

This latest extension of the “Waah Kya Energy Hai” campaign underscores GAIL’s unwavering commitment to carbon mitigation, cleaner alternatives, and public education on sustainable energy. With strategic content tailored for digital natives and aspiring change-makers, the initiative reflects a bold step forward in India’s mission to foster a cleaner, smarter future.