Mumbai, June 4, 2026: This Sunday, Galeries Lafayette Mumbai will transform into the city’s most exciting luxury lifestyle destination. Bringing together the glamour of Monaco, the thrill of Formula 1 and the worlds of fashion, beauty and entertainment, the store will host an immersive, all-day experience. Inspired by the legendary Monaco Grand Prix weekend, the event marks one of the Mumbai flagship’s most ambitious experiential showcases to date reinforcing the brand’s vision of redefining what luxury retail can look and feel like for today’s consumer.
At the heart of the experience is the Mumbai debut of the Oracle Red Bull Racing 2026 showcase car. Displayed outside the department store, the car’s arrival marks a landmark moment for the city, bringing one of the world’s most iconic motorsport brands directly to Mumbai. The unveiling will be followed by a live screening of the Monaco Grand Prix. Far beyond a traditional retail activation, the experience has been designed as a celebration of contemporary luxury culture. From racing simulators and reaction-based challenges to live music, and curated food and beverage experiences, every touchpoint has been designed to capture the adrenaline and social energy that define Monaco Grand Prix weekend. The result is a unique convergence of fashion, speed, entertainment and community under one roof.
The celebration will extend across the store’s luxury beauty floor, where some of the world’s most coveted beauty and fragrance houses will come together to create immersive moments of discovery and engagement. Through thoughtfully curated experiences, guests can participate in a Gucci Beauty masterclass, discover new scent rituals through a Chloé fragrance masterclass, enjoy personalised makeovers and fragrance profiling sessions, and explore brands in a more personal and meaningful way. Adding to the excitement are standout experiential moments designed to surprise and delight consumers. Givenchy will host a bespoke cookie activation, while Chloé will bring its signature world to life through a dedicated iced tea cart experience.
Ms. Apeksha Gupta, Chief Marketing & Growth Officer, Galeries Lafayette Mumbai, added: “At Galeries Lafayette Mumbai, we believe the future of luxury lies in bringing people together through shared passions and cultural moments. Today’s consumers are seeking experiences that foster connection, inspire discovery and create a sense of belonging. Our role is to create a platform where these interests can come to life, whether through fashion, beauty, art, entertainment or global cultural phenomena like Formula 1. It is through these immersive moments that we deepen Galeries Lafayette Mumbai’s roots as a true cultural destination – one that fosters community and remains at the heart of the conversations shaping contemporary culture.”
As luxury retail continues to evolve beyond transactions toward experiences, communities and cultural relevance, the Mumbai flagship remains committed to creating moments that inspire discovery, spark conversation and redefine the role of the modern luxury department store. The Monaco Grand Prix experience is a powerful example of that vision in action. By bringing the Mumbai debut of the Oracle Red Bull Racing 2026 showcase car together with world-class beauty experiences, entertainment and hospitality, Galeries Lafayette Mumbai is demonstrating how consumer experiences can drive engagement, attract new audiences and create lasting brand affinity.
About Galeries Lafayette, Mumbai
Galeries Lafayette Mumbai marks the iconic French department store’s debut in India, bringing over 130 years of Parisian luxury retail heritage, innovation and the celebrated art de vivre to the country’s fashion capital. Founded in Paris in 1894, Galeries Lafayette is Europe’s leading luxury department store, globally recognised for its curated portfolio across fashion, beauty and lifestyle, and for its pioneering approach to experiential retail. The Mumbai flagship has been introduced in partnership with Aditya Birla Fashion and Retail Limited (ABFRL), India’s largest pure-play fashion company and a US$1.7 billion enterprise. With a retail footprint spanning 11.9 million sq. ft., 4,660 stores and 37,500 multi-brand outlets across more than 900 cities, ABFRL brings deep market expertise and scale across mass, premium and high-end fashion segments, serving over 50 million customers nationwide. Backed by the Fortune 500- listed Aditya Birla Group’s multigenerational legacy of nation-building and Galeries Lafayette’s five generations of pioneering luxury retail leadership, the partnership represents a defining moment in India’s luxury retail evolution. Together, they are shaping a new chapter in world-class retail, where French elegance, craftsmanship and cultural refinement meet India’s dynamic and rapidly evolving luxury landscape.
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