This Spring/Summer 2025, GANT charts a bold new course with its latest visual campaign: “Modern Mariner – A GANT Voyage.” Inspired by the spirited rhythm of coastal living and infused with the brand’s signature preppy aesthetic, the new window display concept transforms store fronts into immersive seaside escapes.
Unveiled across all GANT stores Pan India, the SS25 installation fuses nautical elegance with youthful energy. The displays are a vibrant mix of classic maritime motifs and contemporary design—featuring chrome accents, sailcloth canvases, and playful signal flags. Polished hardware, anchors, and textured ropes invite onlookers into a visual journey that captures the freedom of the open sea.
A dynamic color palette—anchored in nautical navy, crisp white, sail beige, and lifted with pops of yellow, aqua, and regatta red—echoes GANT’s perfect balance of heritage and modernity. Materials like lacquered wood, knotted cotton, and sleek chrome evoke movement, light, and the breezy charm of a summer voyage.
Rooted in the concept “Preppy by Nature, Nautical by Design,” the SS25 display brings storytelling to life through bold visuals and layered textures, turning every GANT storefront into a window to the American East Coast.
GANT Brings the Ocean to the Aisles with SS25 Modern Mariner Display
GANT sets sail into the Spring/Summer 2025 season with a fresh visual story titled “Modern Mariner – A GANT Voyage.” Inspired by the vibrant rhythm of life by the sea and GANT’s signature preppy spirit, the new window display design celebrates youthful energy, bold nautical aesthetics, and the timeless charm of the American East Coast.
Installed across India, the campaign brings immersive storytelling to life through captivating digital displays.. The Spring/Summer ’25 window displays bring a fresh wave of nautical-inspired style. A perfect mix of classic maritime elements and modern, sun-soaked vibes, each window is adorned with polished chrome hardware, sailcloth canvases, and playful signal flags. Anchors, ropes, and bold color blocking add a touch of coastal charm, while the layered textures evoke the ultimate summer escape all with GANT’s signature flair.
The color palette features nautical navy, crisp white, sail beige, and pops of yellow, aqua, and regatta red, echoing the brand’s balance of heritage and freshness. Materials such as lacquered wood, smooth chrome, and knotted cotton ropes create a dynamic sense of movement, referencing the sea breeze and the freedom of sailing. With a concept deeply rooted in the theme “Preppy by Nature, Nautical by Design,” the SS’25 window displays embody GANT’s unique fusion of tradition and innovation making each storefront a voyage into style and storytelling.
