Pune, September 7th, 2026: As India gets ready to enter its festive season, Gargi by P N Gadgil & Sons (PNGS) is kicking off the celebrations with a new campaign featuring actor and brand ambassador Mithila Palkar, placing silver at the centre of the festivities. Built around the brand thought “Silver for the life you lead”, the campaign celebrates the versatility of 925 sterling silver and how it can move seamlessly from everyday moments to festive occasions, personal style and meaningful gifting.
Rather than viewing festive jewellery only through the lens of grand occasions, Gargi’s latest campaign takes a more relatable approach, presenting silver as jewellery that keeps pace with real lives. With Mithila at the heart of the campaign, the visuals capture the many ways silver can become part of the festive season, whether it is dressing up for celebrations, choosing something special for yourself or finding a thoughtful gift for someone you love.
The campaign also expands the conversation around silver beyond festive dressing, spotlighting Gargi’s Bliss Collection and Kids’ Collection as thoughtful gifting choices for the festive season. While the Bliss Collection offers elegant pieces suited to gifting someone special, the Kids’ Collection brings playful and meaningful options for younger celebrations. Together, the collections highlight silver as a versatile way to mark relationships and occasions across generations.
At the centre of the campaign is Mithila Palkar, whose association with Gargi enters another festive chapter. Known for her effortless and relatable persona, Mithila brings a sense of ease to the campaign, reflecting Gargi’s belief that jewellery should complement the life you lead rather than dictate how you celebrate it.
Speaking about the campaign, Aditya Modak, Co-Founder, Gargi by P N Gadgil & Sons, said:
“Festivals have always been about dressing up, giving, meeting people and creating memories, but the way we celebrate is changing. We wanted this campaign to capture that shift and put silver right where it belongs, in the middle of real celebrations and real lives. With ‘Silver for the life you lead’, we are not asking people to save their jewellery for a special occasion; we are saying that every occasion can be special when you choose something that feels like you. Mithila brings that thought to life beautifully. She has an effortless way of making every look feel personal, and that is exactly what we wanted this festive campaign to feel like.”
The campaign further brings attention to Gargi’s ongoing festive offers on selected 925 sterling silver jewellery, including the Bliss Collection and Kids’ Collection, giving customers an opportunity to explore thoughtful gifting options while shopping for the festive season.
With this campaign, Gargi aims to make silver an integral part of festive dressing and gifting, while strengthening its positioning as a brand that brings accessible, expressive and versatile jewellery to different moments of life.
The campaign will roll out across Gargi’s digital and social media platforms, retail stores and other consumer touchpoints through the festive season.
About Gargi by P N Gadgil & Sons
Gargi by P N Gadgil & Sons is a well-known fashion jewellery brand that redefines contemporary style with its innovative designs. Backed by the legacy of P N Gadgil & Sons, established in 1832, Gargi has built an expanding retail presence across India. The brand offers accessible and stylish jewellery across 925 sterling silver and certified natural diamond categories, with a focus on design, craftsmanship and quality. Gargi continues to build its presence across occasions and generations through jewellery designed for the way people live, celebrate and express themselves today.
