Gartner see future in location and mood based ads

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Oct 22, 2012: Leading research firm Gartner has published a study recently which says location based advertisements is the future. The study says as soon as you update any of your social media channels, your mood and location will be tracked and then you will receive relevant and contextual ads fitting your mood and location. The report also says that though technology platforms already exist, fear of privacy concerns and spam has prevented the explosion of location based ads.

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