Get the Perfect Pout with the power of 3 nourishing ingredients with MYGLAMM Lit Matte about It Lip Colour


New Delhi, 19 September 2022: Say hello to the nourishing satin-matte formula of the brand new MyGlamm LIT Matte About It Lip Colour. The goodness of three nourishing ingredients — Moringa Oil, Castor Oil and Vitamin E —goes perfectly from everyday to party wear, leaving your lips luscious and crack-free. In a single swipe, the crayon lipstick leaves an intense pop of colour that lasts you for hours. It’s satin matte finish feels light and comfortable, making it a must-have in your makeup kit. Choose from a range of 12 beautiful shades that complement Indian skin tones and go ‘matte’ about it!

MyGlamm LIT Matte About It Lip Colour is highly pigmented for pout-perfection in a single swipe ensuring you get the best pout in all your pictures. The lip crayon is sharpenable for maximum use; every unit comes with a free sharpener making it a deal you cannot miss out on. Priced at INR 499 for a net weight of 2.8 grams, the new lipstick is a steal for the glam that MyGlamm stands for.

What’s more? It is vegan, cruelty-free, paraben-free, SLS-free, gluten-free, sulfate-free, alcohol-free, formaldehyde-free, silicone-free, and contains natural extracts. 

Talking about the launch Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group said, “MyGlamm has been working towards creating and developing products that fulfill consumer needs. and our aim is to keep on introducing exciting innovations to achieve our single, focused goal – to make looking glamorous effortless. Customers love lipsticks that are fun but also nourishing. To cater to this demand, we are thrilled to introduce MyGlamm LIT Matte About It Lip Colour which is made with the goodness of castor oil, moringa oil, and Vitamin E. It comes in 12 shades and is a fun way to add a pop of colour to your days.”

The LIT Collection by MyGlamm features statement-making, cruelty-free makeup for the modern Gen-Z girl.


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