Giani’s, one of India’s most loved and legacy dessert brands, is all set to delight ice cream lovers with the launch of its all-new Premium Ice Cream Bars range. Known for its rich heritage, indulgent creations, and timeless flavours, Giani’s latest launch brings together luxurious ingredients, exciting textures, and contemporary taste preferences in a format that is both convenient and irresistible.
The new range features four indulgent variants, each crafted to offer a distinct and elevated dessert experience. The Belgian Chocolate Bar is a treat for chocolate lovers, made with rich premium Belgian chocolate ice cream, coated in a thick chocolate shell and finished with crunchy nut bits. With deep cocoa notes and a satisfying crunch in every bite, it promises pure indulgence. The Classic Almond Bar brings together smooth and creamy vanilla ice cream dipped in rich chocolate and generously coated with roasted almonds, creating a timeless combination of creaminess and nutty texture.
For those seeking mindful indulgence, Giani’s has introduced the Chocolate Noir (No Added Sugar), a bar specially crafted for the health-conscious consumer. With an intense dark chocolate flavour and no added sugar, it offers a guilt-free yet decadent experience without compromising on taste or texture. Adding a refreshing twist to the lineup is the Mix Berry White Chocolate Bar, a delicious fusion of tangy mixed berries and creamy ice cream, coated in smooth white chocolate and crunchy bits, making it the perfect blend of fruity freshness and sweet indulgence.
Commenting on the launch, Gurpreet Singh, Managing Director at Giani’s, said, “At Giani’s, we have always believed in creating desserts that bring together nostalgia, quality, and innovation. With our new Premium Ice Cream Bars, we wanted to introduce a range that feels indulgent, contemporary, and exciting for today’s consumers while staying true to the taste and trust that Giani’s has been known for over the decades. Each bar has been thoughtfully crafted to offer a unique experience, and we are confident that this new launch will resonate strongly with both loyal patrons and a younger generation of dessert lovers.”
With this launch, Giani’s continues to evolve with changing consumer preferences while staying rooted in the quality and authenticity that have defined the brand for decades. Originating in Chandni Chowk in 1956, Giani’s has grown into a household name across India, built on generations of trust, iconic flavours, and a deep emotional connection with its customers.
Looking ahead, Giani’s is on a strong growth trajectory with a vision to expand to 500+ stores across India in the coming year. As part of this expansion journey, the brand is focusing on scaling strategically while preserving the essence of what Giani’s stands for: love, legacy, and authentic taste. A key pillar of this growth is the brand’s increased emphasis on the COCO (Company-Owned Company-Operated) model, which allows for greater control over customer experience, product consistency, and brand standards.
The brand also aims to deepen its presence across metro cities as well as emerging markets, while continuing to innovate and introduce new dessert experiences that resonate with evolving consumer tastes. With the launch of its Premium Ice Cream Bars, Giani’s once again reinforces its position as a brand that blends nostalgia with innovation, offering consumers indulgent moments in every bite.
