Mumbai, 10th October, 2026: GKB, India’s leading premium eyewear brand has announced a major brand revamp and Sanya Malhotra as their brand ambassador to better reflect their positioning on the occasion of the launch of their 100th store. Known for their wide collection of globally trending frames and sunglasses from the world’s best brands, GKB is one of the most trusted brands within their segment nationwide.
As a part of its transformation, the brand will henceforth be known by the brand name ‘GKB’ as compared to its previous identity as GKB Opticals. This transformation encompasses their offerings as a holistic fashion sensory brand in addition to optical retail. With the new identity, the brand is broadening this proposition to position eyewear not only as a vision-care essential, but also as an important expression of personal style, individuality and lifestyle.
Sharing insight into the thought behind the revamp, Priyanka Gupta, Director, GKB stated, “The transition from GKB Opticals to GKB feels very organic as it reflects our philosophy and vision for the future of eyewear. Even though our heritage remains integral to the brand, we are now concentrating on developing our products further in terms of fashion, premium, luxury and lifestyle.”
One of the major landmarks on this journey is the inauguration of GKB’s 100th store. This milestone not only recognizes the successful legacy of GKB but also shows the way forward that considers their heritage, innovations, design and luxury experience through their expansive 1000 sq feet store in the heart of Mumbai.
GKB is known for premium customer experience through specialized concept stores and zones, including flagship Vision Lounges in cities like Mumbai and Bengaluru for private luxury consultations, Lens Experience Zones where customers can test coatings, polarizations, and light filters, and dedicated paediatric Myopia Clinics focused on youth vision management. For added convenience, certified optometrists bring specialized diagnostic equipment to conduct comprehensive eye exams and style consultations through their At-Home Testing service. To guarantee precise fitting, they combine online 3D Virtual Try-On tools with digital in-store lens mapping for accurate focal placement and facial alignment. Many outlets feature integrated audiology clinics with certified audiologists to provide complete hearing care alongside traditional vision services.
From unique offerings and services in eye health, lenses and more along with impressive selection of products from popular fashion eyewear companies like MYKITA, Masunaga, Bvlgari, Chopard, Tag Heuer and Ray-Ban Meta to name a few; GKB becomes a unique destination with exclusive offerings as well as premium global brands.
Representing the brand going forward will be Sanya Malhotra, known for her unique look and modern attitude to fashion. Excited about the association, Actress Sanya Malhotra said, “I’m excited to be part of this new chapter as GKB moves into a more fashion and lifestyle-led future. The right frames, be it glasses or sunnies, can change the way you feel, the way you present yourself and the way express your personality. GKB’s offers everything I look for in eyewear – great design, individuality and a strong sense of style, backed by expertise.”
With this announcement, GKB is positioning the brand as a one stop solution for all premium eyewear related aspects including vision, luxury, brands, fashion, styles, and innovation. The event was a celebration of the synergy between their rich heritage along with modern design and technology.
About GKB
With over 60 years of proud legacy and more than a million customers served, GKB started its journey in 1968 with its first retail store at Gariahat, Kolkata. Founded by visionary entrepreneur Mr. Brijendra Kumar Gupta in 1959, it has emerged as one of India’s most trusted eyewear retailers. GKB has been recognised for its contribution to eyewear retail, including Zeiss You and Eye Awards 2025, Excellence in clinical support and Best Retail eyewear chain-Times now business awards east 2024.
Critically acclaimed as the Most Admired Retailer of the Year in the Eyewear Category at the 2022 MAPIC India Retail Awards and the Times Business Award 2023 for Best Retail Eyewear Chain – Eastern Region, for the second consecutive year, GKB remains a benchmark for quality, service, and customer experience. ISO-certified with 100 stores across India, GKB offers one of the largest selections of premium international and domestic eyewear
