Glow & Lovely formerly known as Fair & Lovely, is an Indian skin beauty product of Hindustan Unilever Ltd added to the marketplace in India in 1975. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan, and different parts of Asia and is likewise exported to different parts of the world, including the West, in which it’s far offered in Asian supermarkets.
Glow & Lovely’s new advertisement features actress Yami Gautam announcing the brand’s changed name from Fair and Lovely. It is the first time; a Fair & Lovely advertisement does not feature a dark woman magically turning white after using the cream.
In the ad, we see her visually illustrating how the name of the product has changed, even though the packaging seems to have stayed the same. Some codes of fairness cream marketing still prevail. We see a graphic visual of the cream moving beyond the primary layers of pores and skin to create a ‘glow’ from within.
The Hindustan Unilever Ltd announced in June that it would be renaming ‘Fair & Lovely’ skin whitening cream to ‘Glow & Lovely’. The move became a result of the ‘Black Lives Matter’ (BLM) movement gaining traction globally after the loss of life of African American citizen George Floyd. Many manufacturers were below the scanner for their racist imagery and messaging in the course of this time.
At the time of the name change, a press note informed readers that during early 2019, the brand’s conversation moved far from the advantages of fairness, whitening, and skin lightening in the direction of glow, even tone, skin clarity, and radiance, which can be holistic measures of healthful skin.
This turned into an attempt to make the company’s skincare portfolio extra inclusive and celebrate a diverse portrayal of beauty. HUL will hold to evolve its advertising to feature women of various skin tones, representative of the type of beauty across India. Sanjiv Mehta, Chairman, and Managing Director, HUL, said.
In all beyond advertising, dark-skinned women were depicted as unsuccessful, and their fairness, a figuring out issue for success. This time the ad is featuring Yami Gautam, who plays a vital role in attracting customers and making the new name familiar with them.