Mumbai, October 16, 2026: In the Bigg Boss house, where emotions run high and relationships are constantly put to the test, a little warmth can make all the difference. Bringing this thought to life, Godrej Aer Matic, Associate Sponsor of Bigg Boss Hindi Season 20 from Godrej aer, India’s leading air freshener brand from Godrej Consumer Products Ltd (GCPL), introduced ‘Mera Royal Vanilla’, a special task inspired by its Royal Vanilla Essence automatic room freshener, integrating the brand into everyday dynamics of the house on JioHotstar and COLORS.
Reimagining vanilla as more than just a fragrance, the task celebrated the housemates who bring warmth, comfort and a sense of belonging to those around them. With friendships, bonds and alliances already taking shape, the activity offered contestants an opportunity to acknowledge the people whose presence makes the house feel a little more welcoming.
The task began with a letter from Bigg Boss introducing the concept of ‘Vanilla’ and highlighting the product’s key communication. Pictures of all the contestants were laid out in the garden area, where six selected housemates were invited to choose the person they considered their ‘Vanilla’ in the house. Each contestant placed their chosen housemate’s picture on the Godrej Aer Matic Royal Vanilla Wall and shared the reason behind their choice in one or two lines. As the choices unfolded, the task offered a glimpse into the relationships within the house, revealing the people who provide emotional comfort, the bonds that have grown stronger and the connections that may not always be visible.
The housemate who received the maximum ‘Vanilla Choices’ was declared the ‘Royal Vanilla Personality’ of the house and received a special Godrej Aer Matic Royal Vanilla Essence hamper through the Storeroom. The hamper featured the product alongside vanilla-inspired treats and indulgences, including vanilla-scented candles, cookies and hot chocolate.
Commenting on the association, Nithya Ravi, Lead – Global Media, Godrej Consumer Products Ltd (GCPL), said, “We often associate certain fragrances with feelings of warmth, comfort and familiarity. With ‘Mera Royal Vanilla’, we wanted to take this simple insight and give it a playful twist. The Bigg Boss house, which brings together a diverse mix of personalities, each with their own preferences and ways of doing things, was the perfect setting for it. Housemates gifted the Godrej aer matic fragrance to those who could do with a little more warmth, a cheeky nudge to turn up the charm and make the house feel more welcoming. At Godrej aer, we are constantly looking for meaningful ways to engage with our consumers, and this integration of Godrej aer matic is a great example of how we can turn fragrance into a fun, memorable and engaging experience.”
With its warm and inviting fragrance, Godrej Aer Royal Vanilla Matic brings an everyday touch of comfort to the home. Designed for convenient, automatic fragrance, it offers a guarantee of 2,000 sprays and three customisable spray intervals of 10, 20 and 40 minutes, allowing consumers to choose a fragrance experience that suits their preferences. Godrej Aer Royal Vanilla Matic is available across all leading retail and e-commerce platforms.
About Godrej Consumer Products Limited (GCPL)
At Godrej Consumer Products, part of the Godrej Industries Group, we craft the goodness of health and beauty for consumers in emerging markets. We serve over 1.4 billion consumers across more than 85 countries and are a leading emerging markets FMCG company. With revenues of USD 1.6 billion and a market capitalisation of USD 11 billion as of 31 March 2026, we continue to strengthen our leadership across home, personal, hair and air care.
We drive category development by expanding access and addressing real consumer needs with greater relevance and reach. People and Planet are at the heart of how we operate, shaping our decisions, partnerships and everyday actions. In 2025, we were ranked number one globally in the Personal Products category on the Dow Jones Best in Class Sustainability Indices, recognising our integrated and long term approach to creating shared value.
