Mumbai, September 15, 2025: On the occasion of Engineer’s Day, Godrej Enterprises Group (GEG) has launched a DVC that shows its engineers’ relentless spirit, the foundation of the company’s several engineering feats across the sectors of aerospace, construction, energy, and precision engineering.
Titled “Unseen Rigour”, a cinematic tribute to the grit, curiosity, and precision that power every engineering breakthrough. The film is setting the tone for a narrative that celebrates the discipline behind innovation and then moves into the spark of ideation, with engineers studying unfinished parts, CAD models, and prototypes – a visual metaphor for the refusal to abandon an idea until it works.
Commenting on the film, Sumeet Bhojani, Head – Brand & Strategic Insights, Godrej Enterprises Group, said, “At Godrej, we believe engineering is more than problem-solving; it is the pursuit of progress with rigour, resilience, and imagination. This film is our way of honouring the unseen effort that powers every visible achievement. It reflects our conviction that true engineering excellence is not only about generating solutions but about unlocking value, creating a better and more sustainable future for everyone. We also ensure our engineers remain future-ready through continuous learning and exposure to evolving technologies.”
Through rapid jump cuts across workshops, assembly floors, and planning bays, the film captures the grind of engineers – relentless, disciplined actions that turn ideas into progress. It builds toward a striking wide shot of engineers silhouetted against large-scale infrastructure, before closing with a montage of Godrej’s iconic engineering contributions, symbolising its commitment to powering Viksit Bharat.
As the world applauds the breakthroughs, the film reminds us that it is the unseen rigour of engineers that leads to real advancement. With this campaign, Godrej Enterprises Group extends its gratitude to engineers everywhere, whose vision and perseverance continue to shape industries, communities, and lives.
