Mumbai, July 06, 2026: Godrej Pet Care (GPC), a subsidiary of Godrej Consumer Products Ltd. (GCPL), has forayed in four Southern states with the launch of Godrej Ninja, a pet care brand offering scientifically formulated pet food for dogs designed to enhance gut health and immunity. Building on the encouraging market response in Tamil Nadu, the brand is now available in Karnataka, Andhra Pradesh, Telangana and Kerala, making high-quality, gut-health-focused nutrition accessible to a wider community of pet parents across the region. This expansion marks a significant step in the company’s ambition to build a pan-India presence in the rapidly growing pet care segment.
Pet care is an emerging sunrise category for Godrej Consumer Products. The market is estimated at ₹6,000 crore, of which ₹5000 crore is estimated to be pet food. The pet care category has the potential of strong double-digit growth over the next few decades. Despite rising pet ownership in India, penetration of packaged pet food remains low. Currently, ~10% of Indians own a pet, and among them, just ~10% feed packaged food, that too only 40% of the time. Calorie conversion in India is just 5%. China, which was remarkably like India 15 years ago, has close to 20% pet ownership with a calorie conversion of 25%.
South India represents an estimated ₹1,800–2,000 crore of India’s pet food market. Within the region, Karnataka is the largest pet food market, followed by Andhra Pradesh & Telangana, Tamil Nadu, and Kerala. In terms of contribution to national pet food sales, Karnataka accounts for the highest share (15%), followed by Andhra Pradesh & Telangana (8%), Tamil Nadu (8%), and Kerala (5%).
Formed in 2024, Godrej Pet Care combines the animal nutrition expertise of Godrej Agrovet with the brand-building and distribution strengths of Godrej Consumer Products. Backed by a dedicated R&D centre and the Nadir Godrej Centre for Animal Research & Development, the company is focused on building a science-led, trusted pet care portfolio for Indian consumers.
Speaking on the launch, Nitin Jain, Chief Operating Officer, Godrej Pet Care, said, “South India is a key growth market for India’s pet care industry and presents a significant opportunity for long-term category development. Godrej Pet Care is democratising the pet food category by offering great quality product at an affordable price-point than those available in the market. The encouraging response to Godrej Ninja in Tamil Nadu has validated the growing demand for science-led nutrition among pet parents. With a ₹500 crore investment in pet care over the next few years, we are aiming for rapid expansion in Southern India by making high-quality pet food nutrition accessible to a larger community of pet parents.”
Nitin Jain, further added, “Karnataka is the largest pet food market in South India. Bengaluru is the most mature and evolved pet food market in the region. The city alone has 25% higher spending on pet food compared to any other city in the country. Godrej Ninja is entering Karnataka to build a market with science-led, Indian-made quality product for your pet’s complete and balanced nutrition.”
Made and tested in India, Ninja has been developed at the Nadir Godrej Centre for Animal Research & Development and is specifically designed to meet the nutritional needs of pet dogs.
Dr. Ashok Pattanaik, Head, Research & Development, Godrej Pet Care (GPC) and former Principal Scientist at Indian Veterinary Research Institute, emphasized, “As humans, we instinctively balance our diets for immunity — curd for probiotics, cereals for energy, and chicken or fish for protein. Pet dogs need something equally complete. Many pet parents express love through home-cooked meals, but these often lack essential nutrients, leading to deficiencies and imbalances, and many a times, poor health or even illnesses. With nearly 70% of a dog’s immune system residing in the gut, poor nutrition directly weakens immunity. Gastrointestinal issues account for nearly 30% of vet visits — a clear signal that scientifically formulated food with the right immuno-nutrients is not a luxury, but a necessity. Ninja, therefore, is designed to improve digestive health and immunity of dogs through a scientifically formulated 3P blend of Probiotics, Prebiotics and Polyphenols, along with 37 balanced nutrients targeted to optimize the health and overall wellbeing.”
Godrej Ninja is available for puppies and adult dogs. Adult variants are priced at ₹20 (100g), ₹199 (1kg), and ₹499 (3kg), while puppy variants are priced at ₹20 (100g), ₹219 (1kg), and ₹549 (3kg).
ABOUT GODREJ PET CARE
Godrej Pet Care (GPC) is a subsidiary company of Godrej Consumer Products Ltd. (GCPL). With a strong foundation in scientific research, innovation, and sustainability, GPC aims to revolutionize the pet food industry in India. Backed by GCPL’s expertise in marketing, distribution, and brand trust, along with a strategic collaboration with Godrej Agrovet— One of India’s leading players in the animal feed market, ensures high-quality, science-backed pet food solutions.
