Gurugram/Bengaluru, June, 4th , 2026: GoKwik, India’s leading e-commerce platform, has partnered with Aman Gupta, co-founder of boAt and Shark Tank India investor-judge, for its first ever brand campaign – built around a shared conviction that in Indian e-commerce, every second of delay is a customer lost.
For five years, GoKwik has been the growth infrastructure behind some of India’s most-loved consumer brands – helping them acquire the right shoppers, convert faster, reduce returns, and bring customers back. This campaign is GoKwik’s introduction to a wider audience.
Aman Gupta is not just a familiar face. He has built brands from scratch, backed hundreds of founders, and watched the same painful story repeat itself across multiple categories. Strong brands, strong products – and yet shoppers arriving on a website and leaving without buying anything. That experience is what brought him to GoKwik. He had known what Chirag Taneja and the team were building for a while. When the campaign came together, the answer was straightforward.
“I have always liked what Chirag and the GoKwik team have built. The way Chirag thinks about e- commerce problems, the conviction with which he has built this, is rare. What started as a cash on delivery solution has quietly evolved into something much bigger and more important for Indian e- commerce. Most founders think growth comes from spending more money, but that is not always true. Sometimes growth comes from removing friction – and that is exactly what GoKwik is solving, by helping brands convert better, get more repeat customers, and grow kwik-er. GoKwik se zyada quick, chance hi nahi hai boss.” – Aman Gupta
For brands spending heavily on advertising to drive traffic, the leak at the last step is not a minor inefficiency. It is where the business case for growth either holds or collapses. The campaign film makes that argument viscerally. It places Aman in a series of painfully slow situations, a customer service agent looping him endlessly through hold music, a yoga instructor deeply immersed in meditation, and his reaction is instinctive and unfiltered. In e-commerce, that kind of waiting does not merely inconvenience the shopper. It loses the sale.
Chirag Taneja, Co-Founder and CEO of GoKwik, said the association runs deeper than the campaign itself – “Aman doesn’t slow. Neither do we. He has built and backed companies at a pace that defines a generation of Indian entrepreneurship, and he understands this problem because he has lived it. So for us at GoKwik, this isn’t just a celebrity endorsement but a deeply shared conviction”
GoKwik today works with over 15,000 brand partners – Mamaearth, Levi’s, Plix, Rare Rabbit, boAt, and Shoppers Stop among them – and has processed over 500 million orders across a shopper network of 200 million, making it the largest e-commerce intelligence network in India. Brands on the platform have seen revenue grow 20 to 40 percent – not from spending more, but from leaking less.
Here’s the film: https://www.youtube.com/watch?v=VyN8PVHjJuU
About GoKwik
GoKwik is India’s leading eCommerce enablement company that builds AI-powered SaaS solutions for ecommerce brands. GoKwik helps brands drive revenue across the entire customer lifecycle from identifying and engaging shoppers to conversion, shipping, and retention. Trusted by 15,000+ brands across a shopper network of 200 million+, it is the largest checkout intelligence network in Indian e-commerce.
About Aman Gupta
Aman Gupta is one of India’s most recognised entrepreneurs and investors. A serial builder and prominent judge on Shark Tank India, he is known for backing ventures that move fast and think
big. His track record spans brand building, consumer electronics, and early-stage investing, anchored by a belief that speed, agility, and relentless execution are the only sustainable competitive advantages.
