Mumbai, 10 December 2025 – Gozoop Creative, the creative arm of the Gozoop Group, has launched a new digital film for Nutrica Bee Honey, crafted to support modern Indian families with pure, natural energy and everyday wellness. The film, conceptualised and executed by Gozoop Creative, brings Nutrica’s “Elevating Lifestyle” philosophy to life through warm, relatable moments rooted in daily living.
The campaign, “Nutrica Bee Honey – Elevate Your Everyday,” highlights how pure, natural honey plays a meaningful role in daily life, helping families stay active and energised. The film captures the simple yet powerful moments in a home, especially a mother’s intuitive care and her instinct to choose what keeps her family healthy, nourished, and energised through the day. Rooted in Nutrica brand’s theme “Elevating Lifestyle,” the narrative reflects how small, conscious choices can make everyday living better.
The campaign takes a product-first approach, placing Nutrica Bee Honey at the heart of everyday storytelling, blending sharp strategy with culturally intuitive storytelling that today’s households instantly connect with. Each honey variant is designed with functional benefits from Pro-Energy Multifloral Bee Honey for sustained vitality, to Pro-Fitness Lemon-Infused Bee Honey for metabolism and digestion, and Pro-Immunity Tulsi-Infused Bee Honey for daily immune support. Pure, purposeful, and naturally delicious, Nutrica Bee Honey is crafted to complement an active lifestyle.
Speaking about the campaign, Kiran Giradkar, Chief Marketing Officer, BN Agritech, said, “With this campaign, we aim to build a stronger connection with families seeking purity, energy, and everyday wellness. We’re excited to continue this journey through more purposeful initiatives that reinforce Nutrica’s commitment to elevating lifestyles in a natural, authentic way.”
Speaking about the collaboration, Ankit Shastri, Sr. Group Director, Gozoop Creative, said, “At Gozoop Creative, ‘Break the Box’ is where every idea begins, pushing us to reimagine everyday choices in a more aspirational way. With this Nutrica Bee Honey digital film, we wanted to turn a simple morning spoon of honey into a symbol of clean, natural energy and mindful living. Rooted in the cultural truth that every Indian home begins its day seeking pure, natural energy, the film brings alive Nutrica’s ‘Elevating Lifestyle’ promise in a warm, relatable way. It’s been an enriching partnership, and we look forward to further strengthening Nutrica’s emotional equity while driving real brand growth.”
The Nutrica Bee Honey digital film is now live across YouTube, Instagram, and Facebook, capturing clean visuals, relatable moments, and a purposeful narrative that mirrors the rhythm of today’s active Indian families.
