Grapes Digital expands business strength, issues appraisal for all

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The agency has decided to pay arrears and appraisals to reward employees for their contribution to the business growth

NEW DELHI: Grapes Digital, a digital-first communications agency has rolled out appraisals and arrears for all its employees. The management in the last few months has dedicatedly worked on theperformance evaluation process for its employees for FY 2019-2021. All the employee have received the full amount effective from 1st April 2020, additionally, the arrears have been paid based on the appraisals from the same month.  Grapes Digital is one of India’s leading and fastest-growing agencies with offices in Delhi and Mumbai.

The decision has come after witnessing a positive result in the business growth, and the number of clients won across multiple sectors. The agency has observed growth in the overall business and as a gesture asserted to reward all the efforts of the employees who stuck with them through thick and thin.

When the virus hit the nation, the agency made an informed decision to enforce salary reductions, as a basic survival instinct. However, when the business started coming back to the normal days, the management decided to pay back the full salary and restored the percentage amount of the salary cut in the form of arrears in October 2020.

After seeing a significant increase in its business revenue due to the exponential rise in digital, the agency is planning to expand its headcount by hiring over 100+ employees across various roles this year making a total count of 300. 

Speaking on the development, Mr Himanshu Arya, Founder, and CEO, Grapes Digital said, “Last year has been the most challenging period in the business but we have managed to come out of the dark zone, and learn from the crisis. We have retained most of our clients, and have won multiple pitches, which has not only helped our business to grow but also come out stronger and united from the crisis. Nothing of this would have been possible without the collective approach of the team and their performance, who gave their best in the most difficult and testing times. The compensation from our end is a gesture of our appreciation and gratitude. Now we are gearing up to grow more in the coming year and will be hiring over 100+ employees.”

Also, after analysing the situation and looking at the decreasing case trends of COVID-19 in Delhi, the company has decided to reopen the office in New Delhi. The comeback has been implemented in a phased manner and the management will make sure that safety mandate norms will adhere duly in a calibrated manner.

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