Bengaluru, 27 August 2026: GRB Dairy Foods, one of India’s most trusted food brands known for its pure ghee, has launched a new campaign that takes consumers behind the scenes of its quality assurance process, highlighting the advanced scientific testing used to validate the purity and veracity of GRB Ghee. The multilingual campaign spans Tamil, Telugu, Kannada, Malayalam, Marathi, Hindi, Odia, and Bengali across digital and social media platforms.
At the heart of the campaign is Gas Chromatography (GC), a high-precision laboratory analysis technique used in food science to examine the chemical composition of products. By creating a unique “molecular fingerprint” of ghee, GC helps authenticate its composition and ensures it meets GRB’s rigorous quality standards.
The campaign aims to translate a complex scientific process into a compelling consumer story, reinforcing the brand’s commitment to transparency, quality, and trust. Through a campaign film and digital content, GRB demonstrates how technology and expertise work together to deliver the purity and consistency that consumers expect from the brand.
As a food processing engineer who has spent years working at the intersection of product innovation and consumer trust, Balakarthik Balasubramaniam, Director, GRB Dairy Foods, believes that some of the most important work in food manufacturing happens behind the scenes. This campaign reflects GRB’s effort to make that invisible science more visible and understandable for consumers. While taking about the new milestone, he said, “Food science has made remarkable advances over the years, but much of that knowledge remains confined to laboratories and manufacturing facilities. We saw an opportunity to bridge that gap by introducing consumers to Gas Chromatography which is an advanced analytical technique used globally to evaluate the purity and composition of ghee. While the science behind it is sophisticated, the objective is simple: helping consumers better understand the rigorous processes that support the products they bring into their homes. We believe that greater awareness leads to greater confidence, and this campaign is a step towards making the science of quality more accessible to consumers in India and across our international markets.”
GRB Dairy Foods also recently introduced an Inductively Coupled Plasma Mass Spectrometry (ICP-MS) instrument at its Central Laboratory in Hosur which is one of the most precise food safety testing technologies for metal contaminants available globally. Together, both initiatives reflect the same conviction that science is not just a back-end function but a brand differentiator worth communicating. For a company that has spent four decades earning consumer trust one product at a time, making that science visible is the natural next step.
Because at GRB, purity has never been a promise made lightly and now, consumers can see exactly why.
YouTube Video links:
https://www.youtube.com/watch?v=XIog6UjtKIc (Tamil)
https://www.youtube.com/watch?v=ecOyKt-lCpI (Kannada)
https://www.youtube.com/watch?v=9Ieinp3aVVk (Telugu)
https://www.youtube.com/watch?v=Rxme495c4xA (Malayalam)
More About GRB Dairy Foods Pvt Ltd :
GRB Dairy Foods Pvt. Ltd. Is one of India’s most trusted food brands, with a legacy spanning over four decades. Renowned for its signature pure ghee, GRB has built its reputation on an unwavering commitment to quality, authenticity and innovation. Over the years, the company has successfully expanded its portfolio beyond ghee to include a wide range of sweets, instant mixes, masalas, snacks and ready-to-cook products, serving consumers across India and international markets.
