To mark World Environment Day, Greaves Electric Mobility Ltd. (GEML) launched a striking out-of-home (OOH) campaign that turned heads and sparked conversations in Bengaluru. The centrepiece of the campaign was a life-sized Ampere Nexus scooter, brought to life using chia seeds that gradually bloomed into a lush green sculpture—symbolising 17 years of Greaves’ commitment to clean mobility.
The installation served as a visual metaphor for sustainability in action, sparking conversations about responsible commuting and the potential of electric mobility to drive meaningful climate impact. Greaves Electric Mobility’s efforts over the years have translated into tangible outcomes—saving over 80 million litres of petrol and offsetting emissions equivalent to planting more than 5.9 million trees. Today, with over 3 lakh satisfied Ampere customers across India, the company continues to make Har Gully Electric.
Greaves’ campaign stands as a reminder that the future of mobility is not only electric—it’s greener, cleaner, and blooming with possibility.
In parallel, the company is building momentum with its ongoing ‘Ampere Zero Carbon Emission Warrior’ campaign—a storytelling-led digital initiative celebrating individuals who are championing sustainability in their everyday lives. The campaign puts the spotlight on inspiring changemakers such as:
Sreenath Lakshmikanth, national-level cyclist advocating zero-emission transport through pedal power and green commuting.
- Harsha Tej, founder of BlueDot NGO, who has planted over 1.5 million trees and now chooses Ampere scooters to further reduce his carbon footprint.
- Kanika Dhankher, artist and sustainability entrepreneur at Fermoscape, working with 250+ rural artisans to create eco-conscious, low-waste home décor and gifting solutions.
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