Bengaluru, 06th June : bigbasket, a TATA enterprise and India’s leading online supermarket, has rolled out lush garden billboards across bus stops in Hyderabad, Bengaluru, and Delhi, transforming everyday commute hubs into living, breathing declarations of sustainability.
In Bengaluru, one such shelter reads: “With EVs powering 1/3rd of our deliveries, we’ve reduced annual carbon emissions equivalent to nurturing 34 Cubbon Parks for a decade.”
That’s not just a punchy line, it’s backed by bigbasket’s real efforts to reduce carbon emissions, recycle waste, and power 1/3rd of its deliveries with EVs.
“We didn’t want to shout our impact. We wanted to show it,” says Raagaleena Sripada, Marketing Head, Retail at bigbasket. “These green billboards are proof that sustainability can be bold, beautiful, and part of your daily life, just like bigbasket.”
The creative idea was brought to life by Talented and implemented in partnership with Signpost.
“The idea was simple: We wanted the medium to be as alive as the message behind it. The design had to blend into the city’s rhythm, not disrupt it. This isn’t just a billboard; it’s utility, a quiet act of care. Every element, from the plant beds to the message, was crafted to feel natural in an urban landscape,” says Amith Nair and Udit Joshi, Creatives at Talented.
Each city gets its own green flex.
Bengaluru = 34 Cubbon Parks nurtured.
Hyderabad = 4 KBR National Parks.
Delhi = 35 Lodhi Gardens.
“At Signpost, we’ve built plenty of outdoor media. But this? This one grows on you—literally and figuratively,” said Shripad Ashtekar, Managing Director at Signpost, OOH Media Partner. “It’s been fulfilling to help create something that adds value to public spaces beyond just visibility.”
Watch the film: https://www.instagram.com/reel/DKg275YvLpC/?igsh=MTV5ZnNqNzdmNXhidw%3D%3D
Commuters can scan a QR code at the shelter to explore bigbasket’s green initiatives, released through its Green Report 2024–25. The report mentions how bigbasket continues to support over 7,000 organic farmers through decentralised collection networks, enabling more sustainable agricultural practices and fair market access. On the waste management front, the company has successfully recycled more than 100 tonnes of plastic through improved packaging design and logistics efficiency. bigbasket has introduced 7431 EVs in their delivery fleet which means one in every three vehicles is an EV. This shift has helped bigbasket in avoiding 15000 tonnes of carbon emissions in 2024. They have also installed solar panels in 25 warehouses all over India. Together they generate 466 MWh of power every month, which further helped in avoiding 3289 tonnes of carbon emissions.
bigbasket is excited to announce a new sustainability initiative starting this month. We’re introducing a new circular process that will help the company to reduce waste and promote recycling. Customers can now return their old delivery bags and cardboard boxes with their next order, supporting our efforts to reuse materials and lower our environmental impact.
This year’s Green Report also includes a special collaboration with the Indian Mouth and Foot Painting Artists Association (IMFPA). As part of the initiative, artist Mr. Nadeem Shaikh created a bespoke painting that interprets bigbasket’s sustainability journey through art. The work has been adapted into a greeting card being sent to customers, with a QR code that links directly to the full report.
To read the full Green Report 2024–25, visit: https://www.bigbasket.com/fp-green-report-290525/
