Chennai, 24th July 2026: Green Trends, one of India’s leading unisex salon chains from the house of FMCG major CavinKare, has launched its all-new ‘Hair Care Rituals’, featuring professional Biolage products. Designed to deliver a more personalised approach to hair and scalp care, the new salon service combines advanced scalp analysis, specialised service tools, and customised treatment rituals to address individual hair and scalp concerns, offering a targeted and holistic alternative to conventional hair spa services. The Hair Care Rituals are now available at select Green Trends salons, with prices starting from ₹799 for men and ₹999 for women (membership pricing), making professional hair care more accessible.
As consumers become increasingly conscious of scalp health and personalised beauty routines, salon services are evolving beyond conventional conditioning treatments to targeted care for specific hair concerns. Reflecting this shift, Green Trends’ professional Hair Care Rituals combine advanced scalp analysis with immersive in-salon experiences enhanced by tools such as the Scalp Camera, Korean Hair Spa setup, Silicone Scrubber, and Electric Massager. Each ritual delivers customised care tailored to individual hair and scalp needs.
It is a thoughtfully curated range that comprises five specialised rituals designed to address a spectrum of hair and scalp concerns. These include the Follicle Fortifying Infusion, which strengthens and improves scalp health, the Anti-Frizz Ritual, which smoothens and manages unruly hair, the Deep Hydration Ritual for intense nourishment for dry hair, the Colour Last Ritual that helps preserve colour vibrancy, and the Rejuvenating Scalp Facial, which combines deep exfoliation with nourishing care for a healthier scalp.
With the introduction of its Hair Care Rituals, Green Trends continues to expand its portfolio of expert-led salon services, offering innovative and accessible solutions that cater to the evolving needs of today’s beauty-conscious consumers. To book an appointment or learn more about the Hair Care Rituals, log on to the Green Trends website https://www.mygreentrends.in/
About Green Trends: Established in 2002, Green Trends is a flagship beauty salon brand from the house of CavinKare’s CKR Retail Division. Today, Green Trends has over 400+ salons throughout India, making it one of the largest and the most popular organized beauty salon brands in the country. The salon brand employs nearly 4000+ stylists who receive ongoing training to learn the Green Trends customer care system and advanced technical skills. As a walk-in salon, Green Trends provides value-priced, high-quality beauty salon services for men, women, and children. For more information, visit http://www.mygreentrends.in/
About CavinKare: CavinKare is a diversified FMCG major with business interests in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), skin creams (Fairever & Spinz), Deodorant; Talc (Spinz), Pickles (Ruchi & Chinni’s) and Snacks (Garden), Hair colors (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), and D2C Personal Care products (Buds and Berries). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge by leveraging a sound understanding of mass marketing dynamics and establishing a firm foothold in the national market. CavinKare’s success is based on its firm grounding in its corporate mission: ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.’
