GrowthOps strengthens customer experience transformation offering with Salesforce partnership


SINGAPORE, 27 February 2023 — GrowthOps Asia has partnered with Salesforce, the world’s number one cloud-based customer relationship management (CRM) software, to strengthen its customer-centric approach to servicing and ability to meet their clients’ growing demand for an end-to-end digital transformation solution. 

Through the partnership, GrowthOps’ clients will be able to use Salesforce’s suite of offerings including Sales, Marketing, and Service Cloud products—allowing them to cover essential aspects of their business operations. These include platform development for different personas from sales development to service agents, as well as vendor management. It also includes utilising fundamental tools to build marketing journeys based on their clients’ chosen communication channels, and ensuring that their customer service capabilities are intact.  

12 months into launching the practice, GrowthOps already saw more than 1,000% increase in revenue using the Sales, Marketing and Service Clouds, with 10 recent projects and over 130 licenses, engaging users over email, SMS, WhatsApp, LiveChat and Facebook Messenger (2021 vs. 2022). Their roster of consumer and enterprise clients includes a leading Malaysian telco, Pinkcollar, Smart Finance, and a travel aggregator platform. 

“As our clients continue to scale their digital growth, the need for a reliable and scalable CRM has also increased. Moreover, clients who want to embark on digital transformation are looking for a more strategic agency partner that can ensure high-quality end-to-end delivery of all their digital transformation needs, which includes a CRM system as a foundational component,” said Tng Boon Keong, Regional Head of Consulting for GrowthOps Asia. 

Pinkcollar, Malaysia’s first ethical recruitment agency for migrant domestic workers also shared their experience working with GrowthOps: “We chose to partner with GrowthOps in implementing Salesforce as we want to make sure that we are able to completely understand and maximise its features,” said Zenna Law, CEO of Pinkcollar. “Our goal in investing in a CRM tool is to ensure that we provide our customers with the highest quality of service, and we believe that working with a partner who are experts on implementing digital tools is crucial.”

With Salesforce’s capability to automate manual tasks, system users were able to focus on more important matters like strategising on how to further improve processes and assisting end-users more effectively. The system has also supplied them with a single view of data they need to make faster critical business decisions. From at least one day of updating and gathering data for reporting, clients were able to cut it down within 30 minutes or less.

GrowthOps Asia is a marketing and technology agency known for generating remarkable outcomes by delivering high-impact digital experiences. GrowthOps’ consultative approach, which integrates digital-first strategy, design, and technology, has helped companies from different industries accelerate and sustain growth. This has positioned GrowthOps Asia as a long-term growth partner, with an average of 6 years of tenure for enterprise clients.