National, 12th May 2026: Hansa Research Group, India’s leading consumer insights provider, has elevated Pramod Pawar as National Head – Quantitative Research. In his expanded role, he will lead the company’s quantitative research operations across India, with a focus on driving business expansion, strengthening client relationships, and advancing consultative research solutions for brands across industries.
The move comes amid increasing demand for consumer intelligence and analytics-driven business decision-making. Pramod will oversee large-scale quantitative research mandates across sectors including BFSI, FMCG, Retail, Healthcare, Automotive, Technology, and Telecom. His mandate includes leading customised research frameworks spanning brand tracking, segmentation, campaign evaluation, pricing, product testing, and consumer journey studies, while further enhancing delivery excellence and team development across the organisation.
Pramod brings over 20 years of experience in market research and consumer insights across organisations including Kantar, HDFC Life, and Nielsen. Over the past four years at Hansa Research Group, he has served as Quantitative Head – West & South, where he played a key role in expanding regional operations, strengthening strategic client mandates, and leading complex multi-category research engagements. He has also been instrumental in building consultative research practices, enhancing operational efficiencies, and mentoring high-performing teams.
Commenting on his elevation, Pramod Pawar, National Head – Quantitative Research, Hansa Research Group, said, “Hansa Research Group has built a strong legacy of enabling organisations with strategic consumer intelligence and actionable market insights. I am pleased to take on this expanded responsibility at a time when businesses are increasingly focused on leveraging analytics and deeper consumer understanding to drive growth. My focus will be on further strengthening our quantitative research capabilities, fostering long-term client partnerships, and delivering meaningful insights that support informed business decisions.”
Praveen Nijhara, CEO of Hansa Research Group, stated, “Pramod’s elevation marks an important step in strengthening our quantitative research leadership as we continue to expand our integrated insights and analytics capabilities. His extensive experience in market research, deep understanding of consumer and market dynamics, and ability to lead strategic client engagements have contributed significantly to our growth journey over the years. We are confident that his leadership will further strengthen our consultative capabilities and enhance the value we deliver to clients across sectors.”
This move further reinforces Hansa Research’s commitment to delivering high-impact consumer intelligence and strengthening its position as a trusted research and analytics partner for brands across India and global markets.
About Hansa Research Group: Hansa Research is the largest Indian Consumer Insights Provider who are in the business of insights and analytics for over 40 years having undertaken client assignments in over 100 countries. It is the first Indian insights and consulting company to acquire a US-based firm, GCR (formerly called Gartner Custom Research). The multi-national company headquartered in India has offices in Singapore, Germany, USA and Bangladesh.
Hansa Research Group is a part of R K SWAMY | HANSA Group of companies which are India’s leading multi-discipline, multi-location, marketing communications, and services groups, serving the needs of a wide array of companies globally.
Website: https://www.hansaresearch.com/
LinkedIn: https://www.linkedin.com/company/hansa-research-group/
