The brand has deployed volunteers to provide free first-aid and wound care, ensuring a safer and more comfortable experience for attendees.
India, February 11, 2025: Hansaplast, a trusted global leader in wound care for over a century, has stepped forward with a mission to safeguard the well-being of millions attending the Maha Kumbh Mela at the sacred Triveni Sangam. This sacred gathering, one of the largest in the world, draws over 10 million people daily to Prayagraj, where the city’s population swells dramatically over the 40-day festival. Pilgrims undertake long, often demanding journeys and participate in devotional activities and rituals that can result in cuts, bruises, and minor injuries. Recognizing the physical demands of this spiritual journey, the brand has launched a thoughtful initiative to provide free Washproof bandages to attendees. By ensuring easy access to first-aid essentials, the brand is enabling devotees to immerse themselves in their spiritual experience without disruptions, reinforcing its commitment to health, safety, and care at one of humanity’s grandest gatherings.
Hansaplast is set to make a lasting impact by offering first-aid support to over 2 million attendees at this iconic gathering. A dedicated team of trained male and female first-aid volunteers will be strategically stationed across the venue to provide on-the-spot assistance. These volunteers will distribute Hansaplast Washproof plasters and direct those requiring further care to nearby first-aid stations for immediate medical attention. This thoughtful initiative is designed to address minor injuries seamlessly, allowing devotees to focus wholeheartedly on their spiritual journey without disruptions or worries.
Sailesh Viswanathan, Managing Director, Health Care, Beiersdorf, stated, “Being present at the right time & instance – especially went it comes to categories like wound & pain becomes synonymous with Care – we felt Hansaplast’s presence would resonate the most at Kumbh with families including children and elderly traveling from far & wide.”
In addition to its trusted range of bandages and plasters, Hansaplast is introducing its innovative pain-relief plasters at the Maha Kumbh Mela. Designed for on-the-go, mess-free application, these Ayurvedic formulations provide effective relief for aches and discomfort – particularly relevant for attendees walking long distances, often barefoot, to participate in the sacred festivities. By blending modern innovation with holistic care, Hansaplast enhances the comfort and well-being of devotees. This initiative underscores the brand’s enduring legacy in wound care, offering a vital service at the world’s largest human gathering.
