SNÖDAL, WINTERLAND — As the world approaches 2026, the Year of the Horse, Hästens celebrates its timeless symbol of strength, vitality, and renewal through Winterland, a magical holiday story woven with the spirit of the legendary Blue Check Horse.
In the heart of Winterland lies the enchanting town of Snödal (Snow Valley), where the iconic blue check pattern is more than a design, it’s sacred. It represents faith, resilience, and life itself, honouring Blåmir, the mythical Blue Check Horse, known in Old Norse as Blárfjǫrr – The Blue Vitality.
According to legend, Blåmir holds the power to move night into morning, heal those in need, and grant wishes to children during the winter festival, a symbol of hope and renewal that mirrors Hästens’ own legacy of craftsmanship and restorative sleep.
As the story unfolds, Santa Claus visits the Hästens Dream Factory, where master craftsmen build the world’s finest beds – creations that embody harmony, natural strength, and the pursuit of perfect rest. With his sleigh filled with gifts, Santa sets off across the globe, spreading quiet miracles in every home he visits.
Meanwhile, in Snödal, children sculpt snow animals beneath the moonlight, whispering their dreams into the night. As the town sleeps, Blåmir gallops across the sky, leaving shimmering trails of blue light and by morning, their snowy creations awaken with life.
The town gathers in joy beneath twinkling lights, sharing laughter, stories, and warmth. Santa and Mrs. Claus join the festivities, surrounded by wonder and gratitude. And when night falls again, Blåmir offers one final act of grace – curing Santa’s sore back before vanishing into the stars, his luminous trail fading into the Winterland sky.
As Hästens and the rest of the world steps into 2026, the Year of the Horse, the story of Blåmir becomes more than myth, it’s a reflection of the brand’s own spirit: enduring, vital, and forever in motion. Just as the horse symbolises strength and life’s rhythm, Hästens continues to carry forward its tradition of craftsmanship.
Winterland reminds us that when children see a falling star, they make a wish – and sometimes, dreams really do come true.
