26th May, 2026: Havmor Ice Cream, part of LOTTE India Corporation Pvt. Ltd., has unveiled its latest innovation Guava Chilli Ice Cream through a high-impact marketing campaign featuring visually striking 3D billboards and a digital-first social media push. Inspired by the much-loved Indian street-style combination of guava sprinkled with chilli and masala, the new launch blends nostalgia, flavour innovation, and immersive consumer engagement.
The campaign aims to recreate the familiar excitement of enjoying freshly sliced guava topped with chilli masala, while introducing consumers to a contemporary ice cream experience that is both playful and indulgent. Installed at a high-footfall area in Ahemadabad the eye-catching 3D OOH billboards feature oversized guava visuals and an emerging chilli masala sachet, instantly sparking curiosity and driving conversations online and offline.
Rooted in a familiar taste memory, the new flavour delivers a balanced blend of sweet, tangy, and spicy notes staying true to Havmor’s philosophy of evolving existing preferences rather than reinventing them.
A Familiar Taste, Reimagined
Guava Chilli Ice Cream captures the essence of a nostalgic street-side experience and translates it into a creamy, indulgent format. Crafted with 25% fruit preparation, the product reinforces real fruit credentials while retaining Havmor’s signature milk-based richness.
Interactive by Design
Enhancing the experience is a special chilli masala sachet, allowing consumers to adjust spice levels to their liking. This dual-format approach adds a layer of customization, making the product more engaging and shareable, particularly appealing to younger consumers seeking discovery-led experiences.
Built on Insight, Not Experimentation
Commenting on the launch, Rishabh Verma, Head of Marketing, said:“Guava with chilli is a deeply rooted flavour across India. With this launch, we’ve taken a familiar experience and made it more contemporary without losing its essence. From the product to the campaign, every element has been designed to evoke nostalgia while creating excitement for today’s consumers.”
Janaki Patel, AGM Marketing, added:“The strength of this product lies in its balance of flavour and experience. The chilli sachet introduces personalization, while the fruit content and creamy texture ensure authenticity. Early response has been very encouraging, with the product emerging as one of our top-performing tubs. The campaign further brings this to life through bold visual storytelling that encourages consumers to stop, notice, and engage”
The product is now available across general trade, Havmor parlours, and quick commerce platforms like BlinkIt, Zepto, Swiggy Instamart and Flipkart Minutes.
Supported by a high-impact OOH and social media campaign, the launch aims to bring alive the quirky nostalgia of this iconic pairing for today’s consumers. The OOH campaign features visually striking 3D billboards with oversized guava and chilli sachet emerging out of the installation, instantly drawing attention in high-footfall city locations
With this launch, Havmor continues to strengthen its position as a brand that brings together tradition and innovation, creating flavour experiences that are not just consumed, but remembered.
About LOTTE India Corporation Pvt. Ltd.
Lotte India Corporation Pvt. Ltd. is a subsidiary of Lotte Wellfood Co. Ltd., a South Korean multinational confectionery and food company, and the parent company of Havmor Ice Cream. Strengthening its commitment to the Indian market, the company recently inaugurated one of the largest ice cream manufacturing facilities in Pune. Built with an investment of INR 500 crore over a sprawling 60,000 sq. m. area, the facility is set to significantly boost production capacity to meet the growing demand for Havmor’s popular ice cream range and extend Lotte’s reach across India. Lotte India Corporation Pvt. Ltd., already well recognized in India for its iconic Choco Pie and candy portfolio, and recently for launching Pepero, the global choco-stick mega brand in to the Market. Innovation lies at the heart of LOTTE’s offerings, which includes unique formats like the Krunch- India’s first Korean 4-layered ice cream bar, World Cone Ice Cream – Korea No 1 Ice-cream Cone, crafted using advanced Korean technology. It also introduces India’s first easy-tear packaging for added convenience. Inspired by Korea’s playful imagination and crafted for Indian tastes, Subak & Shark are not just ice candies; these first-of-its-kind playful ice candies combine refreshing dual flavours, slushy textures, and fun shapes that promise to delight consumers across kids, teens, and adults alike. With a strong focus on product innovation, a robust distribution network, and an unwavering commitment to quality, LOTTE is dedicated to delivering delight to consumers while accelerating its growth journey in India.
About Havmor
Havmor Ice Cream, part of Lotte India Corporation Pvt. Ltd, is one of the most loved ice cream brands in the country. Over 80 years, the brand has grown immensely by reinventing the ice cream experience time and again. While innovation forms the essence of every creation at Havmor, the brand has been constantly curating a novelty of flavors ranging from Vanilla Ice Cream to high-end varieties like Rajwadi Kulfi Falooda and Nutty Belgian dark chocolate to the well-liked Ice Cream Cakes. Havmor has grown multi-fold in the last decade, established a strong brand presence, and emerged as one of the country’s fastest-growing, most loved ice cream brands. With a wide and varied range of flavours, more than 23 states and union territories, a network of more than 85,000 dealers, and 250+ flagship parlours, Havmor is truly a national brand that caters to a wide spectrum of audiences across the country.
