The brand aims to amplify its presence in the South-Indian market with the association.
New Delhi: ‘Health OK’, a multivitamin and minerals tablet from the house of Mankind Pharma has roped in South Superstars Mahesh Babu (popularly known as Prince Mahesh Babu) and Sudeep Sanjeev (popularly known as Kichcha Sudeepa) as brand ambassadors. The extremely talented and renowned film duo will be the face of Health OK in the southern region. Scripting history, the pair will be endorsing HEALTH OK and will be sharing screen space together for the very first time.
Having a tremendous fan base across the region both the brand ambassadors will be the catalyst for brand’s attachment with new consumers. Health OK is poised to leverage this phenomenon with powerful and relatable narratives to bolster its position. The appointment will be instrumental in connecting the brand with the target audience, and (to create awareness among consumers about) the benefit of the product in the specific market.
The brand will be soon launching a TVC on regional channels with both superstars promoting the benefits of Health OK multivitamins in their daily lifestyle. In today’s frenetic lifestyle, Health OK has been on a journey to educate consumers about the significance of incorporating multivitamin supplements in their regular diet.
Mahesh Babu and Kichcha Sudeepa both are popular names across multiple states in the South. Mahesh Babu has appeared in numerous films and won several accolades. He is one of the most popular, versatile and influential actors of Telugu cinema, while, Kichcha Sudeepa has worked in many Kannada films, in addition to appearances in Telugu, Tamil and Hindi films. The actor has also hosted all the eight seasons of Bigg Boss Kannada reality show on Television. The celebrity management agency – ‘Jigsaw Entertainment Pvt Ltd’ helped the brand in signing both the actors.
Speaking on the association, Mahesh Babu said, “I am excited about my association with Health OK. Mankind Pharma is a renowned brand in India, it is a pleasure to be with the brand’s journey”. Whereas Kichcha Sudeepa said, “With today’s hectic lifestyle, Health OK is an important product for the wellbeing of body, and helps in maintaining an active lifestyle. I am delighted to be a part of the association”.
Joy Chatterjee, General Manager- Sales and Marketing said, “The duo is a perfect choice to represent a brand such as ours. Both the Superstars are well admired by audiences across age groups and resonate well with the brand’s promise. The regional ambassadors will be able to add value to our communication pertaining to the specific market. The association will enable us to explore new avenues to engage with our target audience.”
‘Health OK’, multivitamin and mineral tablets help cope up with modern lifestyles problems, with its unique formulations of Natural Ginseng and Taurine for maintaining energy, 20 multivitamins and minerals for improving overall health and Vitamin C, D and Zinc, for building Immunity.
In recent times, Health OK roped in Anil Kapoor and Ranveer Singh as national brand ambassadors of the product. Whereas, it also announced its association with Superstars Parambrata Chatterjee and Abir Chatterjee for the West Bengal market.