HERO MOTOCORP INTRODUCES A CATEGORY-FIRST EV OWNERSHIP PACKAGE ‘VIDA ADVANTAGE’ OFFERS A SLEW OF BENEFITS TO CUSTOMERS OVER FIVE YEARS

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has launched the VIDA Advantage package for its VIDA V1 Pro electric scooter. A category- first proposition by VIDA, Powered by Hero, the emerging mobility brand of Hero MotoCorp, the VIDA Advantage package offers peace of mind to customers by making EV ownership hassle-free.

The “VIDA Advantage” offers an enhanced ownership experience with benefits and services
worth Rs. 27,000, valid over a 5-year period. This unique after-sales package will be available to customers at no cost till April 31, 2024. Commenting on the launch of VIDA Advantage, Dr. Swadesh Srivastava, Chief Business officer – Emerging Mobility Business Unit (EMBU), Hero MotoCorp, said, We understand that transitioning to electric mobility is not just about buying a vehicle; it about embracing a lifestyle. That’s why we have launched VIDA Advantage, which not only redefines electric vehicle ownership but also sets a new standard for customer-centricity in the industry.

“The VIDA Advantage is a category-first comprehensive after-sales proposition with value- added benefits to ensure peace of mind in every aspect of customers' ownership experience,  ranging from maintenance to charging. With VIDA Advantage, we envision a future where EV
adoption is not just a choice, but a convenient and rewarding experience for all. VIDA Advantage offers a comprehensive package of benefits aimed at facilitating sustained EV adoption. The advantages of the package include:

 Extended Battery Warranty: 5-year/ 60,000 kms warranty on both batteries, giving customers added confidence and reliability
 Access to VIDA Fast Charging Network: Free access to over 2,000 charging points, offers convenient charging solutions, to explore more and worry less
 Service at VIDA workshops: Hassle-free maintenance with free service at all VIDA workshops, that ensures VIDA V1 Pro is always in optimal condition
 24×7 Roadside Assistance for Worry-Free Riding: A reliable 24×7 roadside assistance, that ensures prompt service on demand
 Safety and Convenience Features on “My VIDA” app: Customers can unlock the full potential of their V1 Pro with access to a host of connectivity and safety features

Press Release through the My VIDA App, offering real-time insights and control over
their vehicle performance and security VIDA V1 electric scooter range starts from Rs. 97,800*/- (VIDA V1 Plus) and extends to Rs. 1,26,200*/- (VIDA V1 Pro). The VIDA V1 Pro comes equipped with the best-in-class combination of performance (0-40 in 3.2 secs), a no-compromise real-world range of 110 Km and a top speed of 80 km/h.

*Effective Price Delhi The VIDA V1 Pro also offers industry-leading features such as Custom Mode (100+ combinations), Cruise Control, Boost Mode, Two-way throttle, Key-less access and an Over-
the-air enabled 7” TFT Touch-Screen. This electric scooter is based on an intelligent platform that’s modular, scalable & flexible, enabling it to learn and adapt on the go.