Mumbai, India, January 14: HGS Interactive, a global digital marketing agency and part of leading intelligent experience company Hinduja Global Solutions (HGS), has announced that it has secured the social media mandate for Tirex Chargers, a subsidiary of Gulf Oil Lubricants India Limited.
Tirex Chargers, a pioneering force at the forefront of the electric vehicle revolution and a premier technology company in the e-mobility sector with significant backing from Gulf Oil Lubricants India Limited, has a strong presence in AC and DC smart charging technology and expansive national infrastructure development. As part of the engagement, HGS Interactive will strategically manage and elevate the brand’s entire digital presence, including a complete website revamp, social media management, SEO, and integrated communication strategies designed to establish market leadership.
Arth Patel, CEO at Tirex Chargers, said, “As we rapidly improve our EV charging technology, the need for a strong, impactful digital presence is paramount. Choosing HGS Interactive was a clear choice due to their deep understanding of the digital landscape. We are confident this partnership will significantly enhance our brand visibility and drive the adoption of our fast-charging solutions.”
Sachin Karweer, Business Head at HGS Interactive, added, “We are excited to partner with Tirex Chargers, a company fundamentally changing the landscape of EV charging in India, at this pivotal moment. Our comprehensive mandate is to elevate its entire digital presence through the crafting of a larger-than-life narrative, leveraging data-driven insights across all digital touchpoints. We are focused on driving impactful engagement to amplify Tirex’s massive role in powering a sustainable future for the entire e-mobility ecosystem.”
