National, 27 March 2026: One of the most eagerly awaited launches of the year, and marking a revolution in its beauty portfolio, Himalaya Wellness announced its entry into the premium personal care space with the launch of Himalaya Ayurveda Secrets — an elevated Ayurveda beauty brand that blends time-honoured vidhis with refined natural ingredients. It is crafted for the discerning consumer who is increasingly looking for clean beauty formulations with premium sensorial experiences and visible results.
With the evocative philosophy “Forever Beautiful,” Ayurveda Secrets signals Himalaya’s strategic move into the premium Ayurveda segment, reimagining the richness of natural ingredients and traditional beauty rituals through a contemporary, sensorial lens. Rooted in authenticity and crafted with precision, the brand brings forward a more indulgent, sophisticated expression of Ayurveda for today’s evolved beauty connoisseur. At the heart of the brand lies a deep reverence for authentic Ayurvedic vidhis — traditional preparation processes that go beyond ingredients to unlock the true potency of nature. Every product is uniquely created using time-honoured vidhis designed to activate the prana (life force) within ingredients, ensuring uncompromised efficacy and sensorial richness.
To introduce the brand to modern consumers, Himalaya Ayurveda Secrets has unveiled visually rich films that seamlessly transition into evocative visuals of ancient Ayurvedic preparation techniques. They highlight the meticulous Taila Pāaka Vidhi used to formulate the Hair Repairing Shampoo and Aditya Pāaka Vidhi for the Hair Growth Oil. The storytelling highlights how traditional processes remain deeply relevant, reinforcing that even as beauty evolves, it’s foundations in time-honoured wisdom continue to endure.
Sharing his vision for Himalaya Ayurveda Secrets, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness India said, “The brand has always been rooted in the science of Ayurveda. With the Himalaya Ayurveda Secrets range, we reinterpret this legacy for the modern beauty consumer—blending time-tested ingredients with contemporary formats and elevated sensorial experiences to meet evolving skincare needs. It’s an important step in making Ayurveda more relevant, and accessible in the modern world”
Sharing her thoughts on the launch, Ragini Hariharan, Marketing Director – Beauty and Personal Care, Himalaya Wellness, said, “Himalaya Ayurveda Secrets marks a natural evolution in our beauty journey, bringing our deep-rooted Ayurvedic philosophy into the premium space. With this brand, we present Ayurveda in its most authentic and indulgent form — rooted in traditional vidhis and elevated through modern research.”
S Vishnu Vardhan, Category Manager, Himalaya Ayurveda Secrets added, “A cornerstone of creating Ayurveda Secrets has been our unwavering commitment to traditional aesthetics, ensuring every design element reflects the depth of our rich heritage. Our philosophy, ‘Forever Beautiful,’ embodies this devotion to timeless traditions while elevating them into a refined, luxurious experience – one that accompanies the consumer gracefully at every step of her journey.”
Elaborating on the science of the vidhis, Dr. Chandrika Mahendera, General Manager – Personal Care and Baby Care R&D, explained, “Vidhis can be viewed as a method of formulation that elevate the efficacy of each ingredient. When applied with precision, they significantly enhance ingredient potency, enabling us to create products that deliver truly visible, results.”
The Himalaya Ayurveda Secrets portfolio has been thoughtfully curated as a collection of indulgent, results-driven rituals across hair and body care. The Hair Growth Oil is crafted to support new hair growth, fuller-looking hair over time, while the Repairing Shampoo helps restore stronger, smoother hair. Extending into body and lip care, the Ghee Kesar Body Lotion envelops skin in deep nourishment and natural glow, complemented by the Ghee Lip Butter, designed to deliver intense repair and lasting hydration.
It is currently available across South India through select premium retail outlets and is also accessible pan India through ecommerce and quick commerce platforms, making the range accessible to consumers nationwide.
